Luxury Daily
World’s leading luxury business publication
April 25, 2018
  1. Sustainable travel needs to circumvent hurdles to attract the affluent
  2. Tmall connects Mercedes, Audi cars with AI integration
  3. Wealthy investors adjust financial plans for longer life expectancy
  4. Jewelry brands must do more to attract young craftspeople, artisans
  5. Chanel lawsuit: When can another marketer use Chanel’s brand?
  6. Big-brand control, synthetic diamonds bedevil jewelry business
  7. Bloomingdale's spring campaign shows New York love
  8. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  9. Sustainability, Asian markets to drive global cosmetics sales: report
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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Retail

Digital maturity required before brands can create effective localized content

September 14, 2017

Localized content is paramount to running a global company. Image credit: McKinsey

 

By Danny Parisi

The digital age has afforded brands the unprecedented opportunity for global expansion, but digital immaturity can lead to embarrassing losses as companies struggle to effectively localize content.

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  1. Sustainable travel needs to circumvent hurdles to attract the affluent
  2. Tmall connects Mercedes, Audi cars with AI integration
  3. Wealthy investors adjust financial plans for longer life expectancy
  4. Jewelry brands must do more to attract young craftspeople, artisans
  5. Chanel lawsuit: When can another marketer use Chanel’s brand?
  6. Big-brand control, synthetic diamonds bedevil jewelry business
  7. Bloomingdale's spring campaign shows New York love
  8. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  9. Sustainability, Asian markets to drive global cosmetics sales: report
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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