Retail
September 14, 2017
Localized content is paramount to running a global company. Image credit: McKinsey
By Danny Parisi
The digital age has afforded brands the unprecedented opportunity for global expansion, but digital immaturity can lead to embarrassing losses as companies struggle to effectively localize content.
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0yfmtDsVkO5CwL2DsrrvAcUinHpVCkYxNIp+ebIKE\/tIA7Z1Zvr0Sna9cYdBaGO+k8podfF0BQarSNzyoH47IGbcZcOQPwkesV01rJjIgu+pGezJZPMo3N6jNxOdkGvn9d9rRs0UIbFk8VSBNZeYA6YBSVaoj4fN5STNaVctuh4s71vgu0PBiIzBKU1oBdcfvp0OKqxvkMwIk+vo1i9EBSJiOgu05tIEPMMBlfonBBZD44JTGLFoyQ48\/GERjO93pfo99DcOCAAMCt5JE25lc3iJlxM3UQ0jWGgw4HrutnkFgtUcXgVKVkhE7F8HipBcJxxQoJ9B12Yi2+jxobFpxaMR1AqW\/JmcV6fB+0ERmWDD11Opa2sBbz5jrqvs+HJMorBRDwKZIcIZp1RSN2cJHil4k5\/Vo3vuRbtRQntHxWAGIJRNEhzKq3aVasu24DG53E6UA+nL+dV\/5g2ojKsriS1k6\/jkOIHbSEsA4gapA9yDb448Hq9R\/ENNkO9IwkoyClz1dt6+swdn+C\/6B79269UBcWyw4qROaYcJCxiDfCW5bLdBEd7A0DOZch+CLG4UPHrsjv6CHjMYZOqLFh2R+5Vp6OpwKMEWyhWAnJ3b8+ujIM49Gcg7\/\/HxaaIBxfGt56odE5ZX3yPxU++h80b9d3ObZbVEwLVbNDwC6S7z0Abd30qG2SGAX7FyxA2Hn9AevBJvrUamAPKQAfTB4AJrR9tBKxhXVQ5gSZMK3VhCIl4OaCp4Y9+T2ppeXA5GbxT4XmU2DxBVI0yF7YcvWZuwAT0eRmvKtPj83VuEezGnyWJWqv\/lYzCJq57aGTuSMhUxCYplS9XpaqEZMJrKpERLCUDWEDcuuv\/OyN4qHJXuMBBzl\/h8svcf2VnHd2n5AWcyfHxmudGTFAEPVEG2tjKYuCFfL+9dCOc85ovl2R18kt3YWmHIxs2zfLuC3SJOq93CfBItsPcznOWY8jFOpkGRbriV8hcd6G1x8M+B80N8N6+vFf8LUbT+xiuFsK4IO45BjWBYYfCWz7BWHMjwn4cs0VO\/BL60DmC1Ed8uD\/0Y9ZP0gNuQE8RmP1XjASuvravwqOeqOJ+IaSG8ILU8rdUNxFdP\/wn2zh7H+FS5BmVfCTnaXZZ54iVlXYrO\/c6Y9r2nU1wesXfgOj9x1oIpX5wVzM6d9n3oWKdMugzsYVaGd3p0mpfoQmykRrYhWz1aJBpA1NMY09eVca6s4NwORA8N3Lhylknm7wKpGbtfPbjZoHG\/mygLg9vJm4sgfYU\/oea+hRfLG2dqOyds027i+4HEV4z4S1IODeLHFOk3MpqTrIS4mE65R8uhntShSpsWrJhsK5Jgo\/yHVwIBvdMvRPpRI3PrCAGct4Ljn1MzEHe4nt7yp\/L1Mtem\/4fxhelno6InyzrdORuMX\/drqRmz56AyE1hl8aQfYEnBVQ0AzGzGcsIymLMCJyug4j5a8MkQLyScwMopR8q+rrxzp3+GDY4q6K7cT97YqV3JcFuAt39z1TmGLGUU1TbcBrA6c3vG712vxQawlVThfJAQGxlkE\/pkqOghwrdEWukQot05tCTZybmN+I9tRN6t9b4kRECVk9y42BLPCe471eppYGXMOFtR6v6rXm7nwzvujLswUgu+n0aneGdQ4aatlbST\/b8AaTCSS11H4T1e4Pt9Sz9SGrnxLiXodzjNIa44taGuoTtfe1BMtAK4A6LREQRW4yi9xSJE5NRXGFH2qQk77oSSOzta4xRdTE5F+b7fok95cr4BBuV6X3Yt6sFrZM0kJ37\/0miFPrucUKAxv4Dfkkl\/2O23bh2gm0wIljy9BOVG1pNY1J06SZKxRh4znPYXRDb1L\/wWknsscWNFGjab0DF\/jgYo9WNRfrEDTlbD2efAgPObkGBNykjJAgdQfy9+59k7LqMmmYo1dFV00caFjoJ8dS\/vTBle38jB5FYVaRNuXWhPIqvE3y3twANymonb9nnBHNoU5Gx\/n3zrIk9cIbf1LG+7SmYVXb0AMnEDhLmVx1qA2jTqZyQgIu1jqeQx0uc+C\/cuSX3TcH9b\/21YjDo3WMNdS6tHwSf3aoDZRrjk+k\/13FxcKg2oezaJxI3zH0HTBTzUt6+j4DbfZ9GhQoWQA93WZW6qPbWmV7loIFJ+0BfqPXo0lYQXpBNP4rCQv9LK4Jo6UGTHcmet94t8bMstojcM\/F\/2rSFwmwRr1DKejXJ0CgDxkj7qAElipIEBuCGaq12q8kk6Sjl2DPKXkKfbtZh4mQeZJPUMQNyICiHCHV7Cx2HcVo1DtZEasZV4OHvjAfjneAevv57RLWa6lfjIzNZQf4jf2PJRZmtjWxxN0GiSYGuw5EdT0tsShS9SsUI8EltZsKLT9jAlI7WKE34k0nIdbUJ3dGlpIy\/sBVVrC4iP+DI+hFma0YT0qV579BO\/x\/iIIPS9VwDrGf5ybBUjfSwPxq+o\/8xfEbI\/wENe+hcH3DF1\/tqS1jYn5NBuxAjWv14ZyxIHY5B45b+KhQVWsrAhg6dnlkeHAi3Oo7j2hgMMRn46Cw9Nphi6MhUOpkFRz44lDNiHoXXlJgkWDwxaQ++guY7adSKByNuyV8nqwYemFoTAZTHEC+DEsvbfub5Vdk3TVTlhGzVXdghXn1xcV3TLoKbMirjUb1tHPes4OPOC\/GWPkF5lqV+YRbmc08hfZnb+w5bgKLPviGyf4Wxib6sY7KuI4plM7tV2UgsveFmLDSBKhHN\/oLl0mg6gvdzF2AWNCwO58LkuvVqxeJYzjEZlo3G09OqUdZhbHWIDRjidaIc4kS8y5S9PmFCI8u5sNpWhGIuKEJI5E9p2+Exz\/dSoKykHdGMftOCYphgafupZ8Zw2uCje2N32\/feM9tDH5\/Hjj4jL2sK4VulIKga6N6d5f+Okr99LRm5Ws\/2oZW\/w7\/V9IGik4eYMEJXZvIKCtmYSMT+eA\/L6yRXbDzUgzE2R+fyZHqOHPjRBd224hsC6Gv0OzmR7cNe0d\/DocbVXzotEG1YZRae05udlux9EH1l7nyaL84eK5AlsoYGpMKHGCDhQfkv5pBBhvf8boFqzBgZthT8w8KwI10lbbu5agre0v5nRziCz7Aa5JA9hUo86O+8QgV+L46vVkihoQyAXKWvUu7GTprfOM5ZFM802jdx6f3TYqpqnDr2cFeUxnxO+oigDEb2nPr9zjGzWWAnsRXuZIf06vR3vsAirn9yAh97FJMW8vm\/psXp0gu7m\/F\/PZsFXgzAr2Eu5at64PZzSs9l0LFf6o1l6OKhfKHeoTF\/KkCH0B43hwWSKwC\/A9UOVRMvUGAByMZlMcBWx08A6VCo3+3\/fD7c6FAz7K\/QpKdKFnulRFO66o1ZSbfPrd1NtODQ+dGPnWTjethbu6qcQGmFqZpQr\/31IPfP0idVcJbiV1tb2\/v\/zSRVExiV7C7HjkNrWnthGy1tQOQuBzNZx1w4za\/aZv+ULWhw9sh3YnoKkvkZlJ31xkMWwjxl3DW7v8u1QLh23RJJPBQLBx4uW5e35YX1tEIp6SJzq6PrINM2kZU6nLLpaIxLy81rC+vLaFa4RsHdoSmCPdKSJ41ienF1NDMAPKtse0oy8cu7NDPu\/8pIo4Of0g4LU3XInjHHXR2gho9Y7QZOrUgg2svtoQAMOaM2kzTDft13YJPv9Kq6x6FxMLIPbJfOUzotlfCGKcJC6Y586NYodgQ2oljAnDN2Ae1s0fWl9OhdPKvKP0NBdaZYuFW8MlW7GFcm7qPFJWrFik1GBgAIVPFnpdU+M9YE563ZrmevRJwqq08lhzoglskzmQ5e6FnX1xNC285SvvWXH0atza+MAexAXfIffc9GqF2mR2VI05eg1HTBpOi1+Dt+THkwwtb+7gk+jpSKuvARNY2PvMPv+VKuPM0XsrxLJ6lDHPHdlvQFXH9E3Q8fTTxqGMo\/WtHRwLfH+Q\/O8SPlMmMREIoZUAqgjrbsOBC4qkmUpifxu4FHByVGYpk6+bXwobPCLC9aLkv80gyEx7m6\/mWjXPefgS+3BPtVQUmQcp0kWUpaTLTT+CcB0kNlM1JOkhGvjM153qEQUK1A\/DBlX5QSBqHWqrwc5njpjlrISqrk4CAase7q117r104hRCpErNd3ZtUVbUVPgKmcRrqspnFCO\/jexRi2HDKcbLU4zdEcT2HMcSQN89gb\/TsUCaGtouOMuZT+kvAl1RZLYETivHv7nIw+POlwHWeVG5l2ipk9JfiES82npksiMdc\/VPGaLoJ4x4Jr9BBUcdA==","iv":"a304278cbbc7a1fd6b857c33e7b7e32c","s":"217c2a34ccaad026"}
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