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Digital maturity required before brands can create effective localized content

September 14, 2017

Localized content is paramount to running a global company. Image credit: McKinsey

 

By Danny Parisi

The digital age has afforded brands the unprecedented opportunity for global expansion, but digital immaturity can lead to embarrassing losses as companies struggle to effectively localize content.

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  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Tag Heuer reminisces on 150-year history in global exhibition
  3. Tom Ford names lipsticks after inspirational women in designer’s life
  4. Day's wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. AR tools glean self-reliant beauty, skincare consultations
  7. Join our 2nd annual State of Luxury survey, receive exec summary
  8. China set to become latest market to ban fossil fuel-powered vehicles
  9. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  10. Subscribe now: $12 for 12 weeks
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