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Aug. 21, 2018
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Retail

Digital maturity required before brands can create effective localized content

September 14, 2017

Localized content is paramount to running a global company. Image credit: McKinsey

 

By Danny Parisi

The digital age has afforded brands the unprecedented opportunity for global expansion, but digital immaturity can lead to embarrassing losses as companies struggle to effectively localize content.

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  1. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  2. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  3. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  4. LVMH picks Dentsu as new primary North American media agency
  5. Lane Crawford offers guide to living well in multichannel campaign
  6. Luxury brands pick risky celebrity ambassadors
  7. Chanel breaks gender barriers with new makeup line
  8. Mulberry spotlights magnetic muses in portrait series
  9. Group of luxury hotels from Anbang to be sold
  10. Bucherer expands US footprint with Baron & Leeds
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