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Retail

Digital natives expect bricks-and-mortar stores to leverage more tech

June 26, 2019

In Store Personalized Shopping Experiences Younger consumers shop at physical stores more than older generations. Image credit: Oracle

 

By Sarah Ramirez

Generation Z and millennial consumers are the age groups most likely to shop at bricks-and-mortar stores, but they are also the most interested in retail stores incorporating emerging technology.

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