LONDON – When faced with lacking awareness and a “dusty” image, LVMH-owned Champagne house Krug saw the potential in digital outreach to court consumers, said a brand executive at Luxury Interactive Europe 2015 on Oct. 27.
{"ct":"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","iv":"72585778bf510039e9421c3cd752eefc","s":"b47948fd7fd40f2e"}