French fashion house Dior commissioned a Pritzker Prize winner to design a newly unveiled boutique.
Brand leaders, including CEO Delphine Arnault and creative director Jonathan Anderson, gathered to cut the ribbon on the House of Dior in the heart of Beijing’s Sanlitun district on Dec. 11. The five-level landmark, now the brand’s largest location in China, houses ready-to-wear, a bespoke art collection and the first Monsieur Dior restaurant in the country, helmed by a Michelin-starred chef.
Floral influence
House of Dior Beijing’s exterior features a distinct, flower-petal-like facade, created by French architect Christian de Portzamparc, who previously worked with the brand on the construction of its Seoul and Geneva locations.
Upon entry, guests are greeted by a selection of women’s handbags and footwear. A central grand staircase connects the floors.
The second is dedicated to feminine ready-to-wear and fragrances, and the upper levels feature the brand’s men’s collections, jewelry and VIP lounges.
Each floor is filled with commissioned art pieces as well as scenography designed by New York-based architecture studio OMA. Image credit: Dior
The third Monsieur Dior restaurant will soon slot in on the store's ground garden level. French chef Anne-Sophie Pic, the most Michelin-starred female culinarian in the world, is charged with creating the menu.
The fine dining establishment, upon its public debut early next year, will feature dishes inspired by the maison’s namesake founder, but merged with aspects of Chinese culture and utilizing locally-sourced ingredients.
Several prominent Chinese performers, including Zhang Ziyi, Zheng Qinwen, Liu Yuxin, Deng Wei and Zhou Ye, attended last week’s opening ceremony. The flagship operates from 10 a.m. to 10 p.m. daily.
Italian menswear brand Brioni also recently inaugurated a new flagship, launching a two-level storefront in Paris this month (see story).
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