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News briefs

Dior, Cartier, luxury sales and tablet marketing – News briefs

January 10, 2011


rsz_dior1851Today in luxury marketing:

A tailor-made film at Dior Homme

Kris Van Assche is the latest designer to segue into moving pictures. Dior Homme’s creative director tapped photographer Willy Vanderperre to create a gritty “alternative” video showcasing the spring/summer collection, according to WWD.

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