Luxury Daily
The authority in luxury news.
Dec. 17, 2025
  1. Hermès, Goyard lead consigner sales in 2025: Rebag
  2. Kering loops France’s Ardian into Fifth Avenue investment
  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Qatar Airways creates sonic symphony with composer Hans Zimmer
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Dior continues fragrance push in summer-focused app

July 3, 2012

 

By Tricia Carr

French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hermès, Goyard lead consigner sales in 2025: Rebag
  2. Kering loops France’s Ardian into Fifth Avenue investment
  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Qatar Airways creates sonic symphony with composer Hans Zimmer
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Dior, Rizzoli to release book on Lady Art project
Kering loops France’s Ardian into Fifth Avenue investment
Coty earns ‘A’ score from CDP

‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Rosewood London opens ski-inspired winter terrace