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Fragrance and personal care

Dior leans on vintage appeal to refresh perfume

June 15, 2017

Dior Eau Sauvage Parfum campaign. Image credit: Dior

 

By Sarah Jones

French couture house Christian Dior is reinventing a classic cologne by playing into the scent’s half-century of history.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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