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Fragrance and personal care

Dior leans on vintage appeal to refresh perfume

June 15, 2017

Dior Eau Sauvage Parfum campaign. Image credit: Dior

 

By Sarah Jones

French couture house Christian Dior is reinventing a classic cologne by playing into the scent’s half-century of history.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. Audemars Piguet brings AP House concept to Miami Beach
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