Luxury Daily
World’s leading luxury business publication
July 19, 2019
  1. Alternative materials – Luxury Memo special report
  2. Gen Z most likely to splurge on experiential travel
  3. In-store retail challenges impact beauty sector: report
  4. Michael Kors turns to Tmall for China reach
  5. Day's wrap: Richemont, Michael Kors, Gucci, Lladró, Maisonette and Lancôme
  6. Shiseido gets into beauty subscription game with IoT skincare
  7. Oscar de la Renta, Michael Kors, Saint Laurent and North Korea luxury goods - News briefs
  8. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  9. Luxury brands must employ range of strategies in Asia
  10. Mercedes, Four Seasons, Vacheron Constantin, LVMH, Chanel and Baccarat - Live news
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Dior takes a step towards film with latest perfume ad

September 5, 2017

Miss Dior's latest film asks viewers "What would you do for love?"

 

By Brielle Jaekel

French fashion house Christian Dior is building on its relationship with Natalie Portman as the personification of the fragrance Miss Dior with a spot that views more as a music video combined with a film trailer rather than a perfume ad.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Alternative materials – Luxury Memo special report
  2. Gen Z most likely to splurge on experiential travel
  3. In-store retail challenges impact beauty sector: report
  4. Michael Kors turns to Tmall for China reach
  5. Day's wrap: Richemont, Michael Kors, Gucci, Lladró, Maisonette and Lancôme
  6. Shiseido gets into beauty subscription game with IoT skincare
  7. Oscar de la Renta, Michael Kors, Saint Laurent and North Korea luxury goods - News briefs
  8. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  9. Luxury brands must employ range of strategies in Asia
  10. Mercedes, Four Seasons, Vacheron Constantin, LVMH, Chanel and Baccarat - Live news
VIDEOS
More Videos

MORE IN Fragrance and personal care
Lancôme sponsors date night for Makeup.com fan
Top 10 fragrance and personal care headlines of H1
In-store retail challenges impact beauty sector: report
Harrods hosts makeup artist for master classes
Estée Lauder grows leadership with new vice chairman
SK-II examines how women face traditional expectations



RECENT ARTICLES
Day’s wrap: Richemont, Michael Kors, Gucci, Lladró, Maisonette and Lancôme
Gucci spreads mask message through runway-inspired collection
Maisonette taps influential moms for baby registry launch

Double-digit growth in Asia helps drive Richemont’s Q1 sales  
Michael Kors turns to Tmall for China reach
Alternative materials – Luxury Memo special report