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Jan. 26, 2021
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Fragrance and personal care

Dior takes a step towards film with latest perfume ad

September 5, 2017

Miss Dior's latest film asks viewers "What would you do for love?"

 

By Brielle Jaekel

French fashion house Christian Dior is building on its relationship with Natalie Portman as the personification of the fragrance Miss Dior with a spot that views more as a music video combined with a film trailer rather than a perfume ad.

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  1. Relationships are the new currency in luxury sales
  2. Auto buyers increasingly supportive of online purchasing
  3. Rosewood launches new wellness retreats worldwide
  4. Kering ranks in top 10 of world’s most sustainable companies
  5. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  6. Why luxury brands must radically rethink sustainability
  7. Montblanc celebrates its newest smartwatch with ‘moving’ campaign
  8. Burberry transforms customer experiences through digital innovation
  9. Day’s wrap: Kering, Gucci, Natural Diamond Council, Taj Hotels and marketing webinar
  10. Gucci visits Hyde Park in winter campaign
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