Luxury Daily
World’s leading luxury business publication
Aug. 21, 2018
  1. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  2. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  3. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  4. LVMH picks Dentsu as new primary North American media agency
  5. Luxury brands pick risky celebrity ambassadors
  6. Lane Crawford offers guide to living well in multichannel campaign
  7. Mulberry spotlights magnetic muses in portrait series
  8. Chanel breaks gender barriers with new makeup line
  9. Group of luxury hotels from Anbang to be sold
  10. Bucherer expands US footprint with Baron & Leeds
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Dior takes a step towards film with latest perfume ad

September 5, 2017

Miss Dior's latest film asks viewers "What would you do for love?"

 

By Brielle Jaekel

French fashion house Christian Dior is building on its relationship with Natalie Portman as the personification of the fragrance Miss Dior with a spot that views more as a music video combined with a film trailer rather than a perfume ad.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  2. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  3. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  4. LVMH picks Dentsu as new primary North American media agency
  5. Luxury brands pick risky celebrity ambassadors
  6. Lane Crawford offers guide to living well in multichannel campaign
  7. Mulberry spotlights magnetic muses in portrait series
  8. Chanel breaks gender barriers with new makeup line
  9. Group of luxury hotels from Anbang to be sold
  10. Bucherer expands US footprint with Baron & Leeds
VIDEOS
More Videos

MORE IN Fragrance and personal care
Chanel breaks gender barriers with new makeup line
DFS dishes on day-to-night beauty in cosmetic campaign
La Mer takes daring approach for mask marketing
L’Oréal’s new partnership brings AR makeup testing to broad audience
John Varvatos, Nick Jonas further collaboration with new scent
House of Creed bottles up the essence of Neiman Marcus history



RECENT ARTICLES
Day’s wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
Group of luxury hotels from Anbang to be sold
Mulberry accrues damage from House of Fraser collapse

Kering promotes new Girard-Perregaux CEO
Chanel breaks gender barriers with new makeup line
Audi dispels AI apprehensions in futuristic film