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May 27, 2019
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Fragrance and personal care

Dior takes a step towards film with latest perfume ad

September 5, 2017

Miss Dior's latest film asks viewers "What would you do for love?"

 

By Brielle Jaekel

French fashion house Christian Dior is building on its relationship with Natalie Portman as the personification of the fragrance Miss Dior with a spot that views more as a music video combined with a film trailer rather than a perfume ad.

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  1. Giorgio Armani asks brand loyalists to share legacy
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Luxury Women to Watch 2016
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Beacons will conquer travel marketing in 2015 despite privacy concerns
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Tiffany launches signature fragrance inspired by jeweler's 180-year history
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