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Mobile

Dior taps social media to promote lipstick-centric app

March 4, 2011

Dior Addict centers around the brand's new lipstick collection

 

By Rachel Lamb

Christian Dior released a new application that allows users to share the Dior Addict lipstick line through social functionality.

This is the brand’s third application, but the first focusing on its fragrance and beauty products. It can be downloaded for free in Apple's App Store.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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  3. Dior, Rizzoli to release book on Lady Art project
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  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Louis Vuitton introduces Visionary Journeys Seoul
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