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April 19, 2024
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Fragrance and personal care

Dior transports consumers to “magic hour” via VR

March 28, 2018

Dior Sauvage Eau de Parfum campaign. Image credit: Dior

 

By Sarah Jones

French fashion label Christian Dior is heading to the desert for an immersive fragrance effort that focuses on nature.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Fashion falling behind in fight against forced labor: report
  9. 2019 luxury spend expected to grow highest in UK
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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