October 29, 2012
Today in luxury marketing:
Natalie Portman's Dior ad banned by British regulatory agency
An independent advertising watchdog in Britain has banned a Christian Dior mascara ad featuring Natalie Portman after ruling that photographic retouching greatly exaggerates the product’s effect, per International Business Times.
What is the deal with the Saint Laurent Paris logo?
Since new creative director Hedi Slimane relabeled the brand “Saint Laurent Paris,” many of the fashion faithful have been worried that the company’s classic YSL logo will be replaced. So shoppers are racing to snatch it up while they can, Bloomberg Businessweek reports.
Bottega Veneta opening home-focused store on Melrose Place
Luxury brand Bottega Veneta, known for its finely crafted leather handbags, is opening its first store focused on home goods - and it will be on Melrose Place, Los Angeles Times reports.
Gucci America names new president
Christophe de Pous has been named president of Gucci North America, effective Jan. 1, according to WWD.