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Marketing

Discipline and digital drive growth as consumers begin dictating relationships: Deloitte

June 9, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Forrest Cardamenis

The consumer, not the brand, now dictates when, where and how the two parties will interact with one another, according to a report from Deloitte Global.

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  1. How to make platform choices for ecommerce in China
  2. Luxury hotels can leverage social clout to attract young affluents
  3. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  4. Four Seasons adds trip planning to app experience
  5. Prada presents commitment to sustainability in film project
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Christian Louboutin pays homage to Paris in Le Bon Marché pop-up
  8. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  9. Burberry personalizes Lunar New Year notes via WeChat
  10. Barneys personalizes experience via iBeacon placement
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