Luxury Daily
World’s leading luxury business publication
May 24, 2019
  1. Global wine market sees shifts in production, consumption
  2. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  4. Diamonds facing increased demand, disruption
  5. Contextual content strategy: Lexus’ approach to personalization
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Highsnobiety enters ecommerce with collaborations, curated collections
  8. Person-to-person connection keeps bricks-and-mortar retail relevant
  9. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  10. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Discipline and digital drive growth as consumers begin dictating relationships: Deloitte

June 9, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Forrest Cardamenis

The consumer, not the brand, now dictates when, where and how the two parties will interact with one another, according to a report from Deloitte Global.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Global wine market sees shifts in production, consumption
  2. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  4. Diamonds facing increased demand, disruption
  5. Contextual content strategy: Lexus’ approach to personalization
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Highsnobiety enters ecommerce with collaborations, curated collections
  8. Person-to-person connection keeps bricks-and-mortar retail relevant
  9. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  10. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
VIDEOS
More Videos

MORE IN Marketing
Gamification opening to engage next generations of luxury buyers
Marketers need to learn to “stop the thumb”
Mercedes-Benz Canada tests consumers’ reactions in online game
Photos from Women in Luxury 2019
Luxury brands can leverage inclusivity for differentiation: Coresight
Google Chrome cutting down on cookies: 4 alternatives



RECENT ARTICLES
Day’s wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
Hearst continues changes within its organization
Sephora releases new manifesto on inclusivity

Baccarat, Woodford Reserve craft $1,500 bourbon
LVMH, Rihanna collaboration moves away from traditional seasonal collections
Off-price – Luxury Memo special report