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Fragrance and personal care

Curation of varied voices creates influencer impact for beauty brands

October 30, 2019

While celebrity influencers including Chiari Ferragni can drive impact, brands need to activate a diverse group of personalities. Image credit: Lancôme

 

By Sarah Jones

To create impact through influencer marketing, beauty labels need to look beyond celebrity-level personalities.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Longines announces latest Ambassador of Elegance
  7. Moncler returns to the slopes for Grenoble campaign
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
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Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance