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Fragrance and personal care

Curation of varied voices creates influencer impact for beauty brands

October 30, 2019

While celebrity influencers including Chiari Ferragni can drive impact, brands need to activate a diverse group of personalities. Image credit: Lancôme

 

By Sarah Jones

To create impact through influencer marketing, beauty labels need to look beyond celebrity-level personalities.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Fendi pays homage to artist with playful puppet fall campaign
  4. Dior dives into French Riviera with escapist fragrance
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Dior, Rizzoli to release book on Lady Art project
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Hermès showcases the surreal for spring campaign
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