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Fragrance and personal care

Curation of varied voices creates influencer impact for beauty brands

October 30, 2019

While celebrity influencers including Chiari Ferragni can drive impact, brands need to activate a diverse group of personalities. Image credit: Lancôme

 

By Sarah Jones

To create impact through influencer marketing, beauty labels need to look beyond celebrity-level personalities.

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  1. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  2. Surrealism stages latest showcase from Mercedes-Maybach
  3. LVMH revenues dip 2pc in Q1
  4. Luxury Unfiltered: Brand stories are the secret to creating desirability
  5. Balmain slots in new CEO
  6. Africa's millionaire population to jump 65pc by 2033: Henley & Partners
  7. Cartier pushes 2024 Women’s Initiative Fellows list live
  8. Partnership with Vinitaly brings oenology to Orient Express
  9. Latest Tiffany & Co. exhibition makes Tokyo debut
  10. Luxury Unfiltered: The mistake the luxury industry is making with AI
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Surrealism stages latest showcase from Mercedes-Maybach
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Cartier pushes 2024 Women’s Initiative Fellows list live
Partnership with Vinitaly brings oenology to Orient Express
LVMH revenues dip 2pc in Q1