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Fragrance and personal care

Curation of varied voices creates influencer impact for beauty brands

October 30, 2019

While celebrity influencers including Chiari Ferragni can drive impact, brands need to activate a diverse group of personalities. Image credit: Lancôme

 

By Sarah Jones

To create impact through influencer marketing, beauty labels need to look beyond celebrity-level personalities.

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  1. Hermès unveils new leather workshop in Gironde, France
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  6. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Pratesi expands Palm Beach flagship
  10. Cartier, The King’s Foundation create fellowship for fine watchmakers
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