Mobile
July 26, 2012
By Rachel Lamb
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
{"ct":"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","iv":"94f0e6ba62a427aa84dfe15ab631739e","s":"00118d0ac2eef2d4"}
Share your thoughts. Click here