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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Audi shares nostalgic film ahead of Avant arrival
  3. How to make platform choices for ecommerce in China
  4. Aston Martin brings bespoke design to owners’ garages
  5. 2019 luxury spend expected to grow highest in UK
  6. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  7. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  8. Service, entertainment – not technology – shaping retail’s future
  9. Burberry takes cues from British culture, climate in fall campaign
  10. Chinese customer is most demanding: DLG event keynoter
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