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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. Luxury Unfiltered: Are multi-brand ecommerce platforms dead?
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  3. The future of successful luxury brand collaborations
  4. McLaren, Bowers & Wilkins advance partnership with new tech drop
  5. The Ritz-Carlton expands horizons with inaugural fashion drop
  6. Vestiaire Collective ramps up AI use sitewide
  7. The 1916 Company premieres livestream shopping platform
  8. Editors at Condé Nast share what dining, design and destination travel trends are up next
  9. Luxury Unfiltered: The superpower of emotional selling
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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