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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. South Korea next leading luxury fashion marketplace: Fashionbi
  2. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  3. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  4. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  5. Land Rover leads the charge by sponsoring conservation-themed arts project
  6. Lane Crawford offers guide to living well in multichannel campaign
  7. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  8. Tod's celebrates casual elegance of Italian culture in ad campaign
  9. Karl Lagerfeld, Gucci, Burberry and Tesla - News briefs
  10. Chanel breaks gender barriers with new makeup line
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