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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. Bleu de Chanel dives deep with new campaign
  2. Luxury brands condemn racism even as looters damage Chanel, Bloomingdale’s and Nordstrom stores in US
  3. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  4. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  5. Roundtable: Industry heavyweights on the future of the luxury watch business
  6. Rebranded Natural Diamond Council clear about new mission: Only the real thing
  7. Sub-Zero uses CRM to connect dots between brand experience, buying
  8. Dior goes for gold with flashy J'adore campaign
  9. Advertising to black consumers on the decline as their spending power grows
  10. Barneys pairs Bourgeois' sculpture art with Comme des Garçons windows
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