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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. Albemarle Street adapts to changing London retail landscape
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Register now: Women in Luxury conference New York May 9
  4. Webinar on April 24: Experience: How Does it Translate in Luxury?
  5. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  6. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  7. Kering’s Q1 revenues rise 21.9pc
  8. Travel advisors are hottest new thing that never went away
  9. Burberry uses Snapchat to share video and capture consumers' attention
  10. Lexus adds celebrity chef to culinary ambassador roster
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