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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. Millennials set to disrupt luxury real estate market
  2. Augmented reality can be bridge between digital, physical retail
  3. Gucci, Louis Vuitton, Mercedes among most loved brands in UK
  4. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  5. Consumers demand supply chain transparency and delivery updates
  6. Sustainable travel needs to circumvent hurdles to attract the affluent
  7. Experiences in luxury - Luxury Memo special report
  8. Fendi looks to creative director family to mark major milestone
  9. Prada, Hermès among luxury labels ramping up ecommerce selections
  10. Afrocentrism opens up diverse, colorful, inclusive language of luxury
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