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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  3. Presentation decks and agenda for Luxury FirstLook Jan. 15
  4. Wealthy to grow 5.7pc this year to 26.6M with combined worth of $110 trillion
  5. Dior goes for gold with flashy J'adore campaign
  6. Bloomingdale's gamifies in-store shopping through Snapchat filters
  7. Smooth checkout process could mean grab & go will be the new norm
  8. Michael Kors brings Instagram campaign to life at Tokyo museum
  9. Emotions drive purchase decisions, not logic: Forrester
  10. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
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