World’s leading luxury business publication
Oct. 18, 2017
  1. In a people-first world, retailers must adapt or fall behind
  2. Older consumers just as likely to shop luxury online as millennials
  3. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  4. Omnichannel "Holy Grail": Measuring in-store purchases at same level of ecommerce
  5. Estée Lauder looks for "fast fail time" within 30 days
  6. Brands should build digital platforms for growth, adaptation: Ritz-Carlton
  7. Richemont’s H1 sales up 10pc
  8. Marc Jacobs expands ecommerce in China via VIPLUX
  9. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  10. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. In a people-first world, retailers must adapt or fall behind
  2. Older consumers just as likely to shop luxury online as millennials
  3. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  4. Omnichannel "Holy Grail": Measuring in-store purchases at same level of ecommerce
  5. Estée Lauder looks for "fast fail time" within 30 days
  6. Brands should build digital platforms for growth, adaptation: Ritz-Carlton
  7. Richemont’s H1 sales up 10pc
  8. Marc Jacobs expands ecommerce in China via VIPLUX
  9. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  10. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
VIDEOS
More Videos

MORE IN Television
Audi sings praises for previous Emmy nominees
ASA gives BMW ad green light after distracted driving complaint
Lexus alleviates a common annoyance in latest spot
Fabergé floral arrangement valued at $1.27M appears on Antiques Roadshow
Christian Dior’s contributions to fashion explored in 2-part documentary
Diamond Producers Association returns to the Oscars with film-like spot



RECENT ARTICLES
Digital data can help brands modernize their physical experiences
In a people-first world, retailers must adapt or fall behind
Subscribe now: $12 for 12 weeks

Omnichannel “Holy Grail”: Measuring in-store purchases at same level of ecommerce
Brands should build digital platforms for growth, adaptation: Ritz-Carlton
Estée Lauder looks for “fast fail time” within 30 days