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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. Luxury ecommerce lacks speed, leaving shoppers behind: report
  2. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  3. Tech-augmented hospitality offers more seamless, relevant experiences
  4. Brand values should come from the inside out
  5. Kering adds Balenciaga CEO to executive committee
  6. 5 tips to help with your presentations
  7. Bulgari incorporates Italian movie motifs into latest collection
  8. Emotion should not be underestimated in building customer loyalty
  9. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  10. Kenzo, Kering, Four Seasons, Valentino and BMW - Live news
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