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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. Think of print as a retail experience: Town & Country exec
  2. Bloomingdale's gives flagship beauty department an interactive makeover
  3. Net-A-Porter, Mr Porter offer commitment-free ecommerce to VIPs
  4. Day's wrap: Lanvin, Patek Philippe, Marriott, Net-A-Porter, Kering, Rally Rd. and Gucci
  5. Italy’s Vicenzaoro jewelry show grapples with changing consumer tastes
  6. Brands need to anticipate shift in luxury landscape
  7. Luxury needs to create a dream: Artsy
  8. Kering, Tesla, L’Oreal named among top sustainable companies
  9. Is Patek Philippe headed toward a sale?
  10. Cracking the US market requires open mind, localized approach
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