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Television

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

 

By Tricia Carr

While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.

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  1. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  2. Swarovski marks 125 years with anniversary collection to attract millennials
  3. Digital marketing needs to evolve customer experience: Forrester
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. What Google's new policy on counterfeit goods listings means for luxury brands
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. Fashion mirrors social movements with brand activism
  8. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  9. How can beauty brands fuse the physical/digital connection post-pandemic?
  10. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
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