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Harrods goes all-digital for fragrance push

July 26, 2012

 

By Tricia Carr

London-based department store Harrods is pushing its online-exclusive fragrances in an e-catalog, a move likely to test the waters among consumers who prefer digital over mail marketing.

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  1. LVMH dedicates documentary to longtime creative collaborator
  2. Stella McCartney explores ‘Rewilding’ for spring 2023
  3. Tiffany’s first footwear collaboration with Nike sees lukewarm reception in China
  4. BMW directs filmmakers to dream big with mentorship venture
  5. Hennessy Paradis announces Alicia Keys as first female brand partner
  6. Louis Vuitton enacts intersectional environmentalism with conservation effort
  7. Day's wrap: Net-A-Porter, Bulgari, Hennessy and Nobu
  8. Jo Malone reinstates Rachel Baker as vice president general manager of UK, Ireland
  9. Tiffany & Co., Maserati, Mercedes-Benz and Condé Nast
  10. Chanel continues dance with Dakar in dual editions of ‘In the Library’
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