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Do black-and-white print ads take away from luxury luster?

January 27, 2012

 

By Rachel Lamb

Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.

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  1. Aman unveils plans for first ranch retreat in Texas Hill Country
  2. Boss teams up with Ligne Roset for tailored Togo edition
  3. Luxury brands launch crossover ambitions at Milan Design Week
  4. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  5. Moncler, actor Jamie Dornan stretch puffer into summer
  6. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  7. Porsche to drop stake in Bugatti Rimac
  8. Dolce & Gabbana reworks Ray-Ban Aviator
  9. Balenciaga deploys new art series
  10. FCC broadband privacy proposal draws dissent from marketing trade groups
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