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Events/Causes

Do luxury brand Olympics sponsorships work?

May 1, 2012

 

By Rachel Lamb

Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
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