Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"094877a1401a92138c12c8af7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