Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"2232e60c41099fb66719abf5b81d4a6e"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