Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"a671a87b888595a82171aff1c4e980f7",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