Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"5cc7b3908b2336f885192d4eb87ca5b3","s":"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