Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"1604287cb1b62ec9b582ebf60ed04230","s":"2767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