Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"e3b52c46394d9d110bf2b582860a44f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