Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"a20cc1ddeb6e4ec22ed0f23e19ee95aa"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