Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"f96074e6cc8e26e2afb81ce411e0c975","s":"183fb8d6064e86dd"}
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