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Mobile

Do mobile campaigns belong in fashion marketers’ windows?

April 18, 2013

 

By Tricia Carr

Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.

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  1. Day’s wrap: Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
  2. Loewe advances wearable art in fall/winter 2022 campaign
  3. Cartier to participate in International Exhibition from Triennale Milano
  4. Gucci’s latest Chime for Change zine continues fostering female empowerment, equality
  5. Gucci ruminates on concept of time with Dive relaunch
  6. Kenzo drives new creative direction forward in latest campaign
  7. Virtuoso brings industry into the future of travel with inaugural summit
  8. PVH Corp. reports corporate progress regarding sustainability, community efforts
  9. IHG eyes tailor-made experiences in new joyful campaign
  10. Shanghai’s luxury retailer Secoo sued by Prada
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