Columns
May 23, 2016
Scott Anderson is chief marketing officer of Sitecore
{"ct":"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","iv":"eaf5f2704eeb377ead1ad08504e614f9","s":"a613f6a3ecd3a20d"}
Share your thoughts. Click here