Columns
May 23, 2016
Scott Anderson is chief marketing officer of Sitecore
{"ct":"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","iv":"9bb8a3d1cce345cd2a15ed1aa96f7e36","s":"e6e3a3cd45a31d7f"}
Share your thoughts. Click here