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Marketing

Do not use VR solely for the sake of using VR: T Brands exec

April 3, 2017

T Brands' Hidden Figures campaign on its AR app

 

By Brielle Jaekel

NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.

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  1. Financial turbulence to be luxury’s next baseline: Bain
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