Marketing
April 3, 2017
T Brands' Hidden Figures campaign on its AR app
By Brielle Jaekel
NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.
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","iv":"c3f2028daf9a11b5a4f06e1f614a5bcc","s":"3994e66004e7e4c0"}
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