Marketing
April 3, 2017
T Brands' Hidden Figures campaign on its AR app
By Brielle Jaekel
NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.
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","iv":"24ba46ec75c6deb37b931e49c43a93a9","s":"b9a9ae121fd6f71e"}
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