Marketing
April 3, 2017
T Brands' Hidden Figures campaign on its AR app
By Brielle Jaekel
NEW YORK – An executive from New York Times’ T Brands studio touched on the impact VR can have on high-end advertising, but stressed the importance of not just implementing the technology without a clear purpose.
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","iv":"e7d5469eb5da2cfe8c1c5da7356e4b63","s":"62673eda7b81bd41"}
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