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Dec. 22, 2025
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Internet

Does paid search work for luxury brands?

July 6, 2011

Mandarin Oriental uses SEO

 

By Rachel Lamb

Since many luxury brands fall victim to the unfair results of organic searches, upscale brands can make a conscientious decision to use paid search engine marketing to stay on top —literally.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Laura Burdese to succeed Bulgari CEO
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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