Internet
July 6, 2011
By Rachel Lamb
Since many luxury brands fall victim to the unfair results of organic searches, upscale brands can make a conscientious decision to use paid search engine marketing to stay on top —literally.
{"ct":"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","iv":"cd0ce5cbd3754e4328ac29992a13636f","s":"19f90ddb47082301"}
Share your thoughts. Click here