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Fragrance and personal care

Dolce & Gabbana challenges consumers to pucker up

July 18, 2017

Image from Dolce & Gabbana's #DGBaciChallenge. Image credit: Dolce & Gabbana

 

By Sarah Jones

Italian fashion label Dolce & Gabbana is taking inspiration from its flirty Miss Sicily commercial for an influencer campaign that dares participants to test their lipcolor on a stranger.

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  1. Louis Vuitton opens café at Heathrow Airport
  2. Luxury hesitant to integrate AI into creative processes: Bain
  3. Boucheron visits luxe soundscapes with ‘Quatre 5D Memory’
  4. Four Seasons, Lucid partner to provide guests with EVs
  5. Kim Jones departs artistic director role at Fendi
  6. Designer Christian Siriano to headline fashion-forward event series from Cunard
  7. De​​war's welcomes global rebrand with 'Here’s to the Story'
  8. Bulgari unites with Fender for limited-edition watch launch
  9. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  10. Follow @LuxuryDaily for the latest in luxury news
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Luxury hesitant to integrate AI into creative processes: Bain
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Follow @LuxuryDaily for the latest in luxury news

Louis Vuitton opens café at Heathrow Airport
Four Seasons, Lucid partner to provide guests with EVs
Kim Jones departs artistic director role at Fendi