Luxury Daily
  • Email
  • Print
  • Reprints


Dolce & Gabbana strengthens brand-consumer relationship with T-shirt contest

April 12, 2011


dolce-gabbana-and-kylie-185Italian fashion house Dolce & Gabbana is asking consumers and fans to design a T-shirt for Kylie Minogue’s latest nationwide tour to grow the relationship between the brand and consumers by letting them associate with the musician.

Dolce & Gabbana and Ms. Minogue are accepting T-shirt submissions until May 11 and voting will be held May 12-17, with the winner selected May 18. The contest encourages consumers to create a T-shirt that reflects Ms. Minogue’s Les Folies tour.

To read the entire article, please subscribe or