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Commerce

Dolce & Gabbana to strengthen brand affinity with line absorption: experts

September 26, 2011

D&G line to be absorbed by Dolce&Gabbana

 

By Rachel Lamb

Italian designer Dolce & Gabbana recently announced the ending of its D&G line, but rather than taking this as a sign of struggle, most experts are assuming the brand will strengthen its affinity by combining the two lines.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Mandarin Oriental hosts charity gala in London
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
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  10. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
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