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Donna Karan revamps social strategy as PR exec steps down

August 13, 2015

@DKNYPRGirl persona @DKNYPRGirl persona

 

By Staff reports

U.S. fashion brand Donna Karan International is completely overhauling its Twitter and Instagram accounts surrounding the upcoming fall departure of longtime employee Aliza Licht, who spoke for the brand on social media as DKNY PR Girl.

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  1. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  2. Burberry transforms customer experiences through digital innovation
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. BMW models top luxury auto shopper poll, Tesla slides
  5. Dior takes a step towards film with latest perfume ad
  6. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  7. Meta to build $10B AI data center in Louisiana
  8. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
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