Internet
October 15, 2013
By Joe McCarthy
Dorchester Collection is leveraging the marketing power of word-of-mouth with new e-gift cards that will likely insert the brand into more celebration conversations.
{"ct":"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","iv":"fda19b28590d6e0c86eda5ed3a056e6f","s":"52f9fe459b291bcb"}
Share your thoughts. Click here