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July 4, 2020
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Jewelry

DPA campaign focuses on a diamond’s journey

October 7, 2019

DPA's campaign looks at diamonds throughout history. Image credit: DPA

 

By Staff reports

The Diamond Producers Association is touting the lengthy process behind natural diamonds in the latest chapter of its “Real is Rare, Real is a Diamond” campaign aimed at a millennial audience.

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  1. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  2. The pandemic recession demands a digital response
  3. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  4. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  5. Do office legal protections apply to full-time employees at home?
  6. Louis Vuitton's Nicolas Ghesquière imagines a “wearable library” with cast of actors for pre-fall 2020 collection
  7. Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Off-price – Luxury Memo special report
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Subscribe now: Full access to 90,000+ articles, reports, videos and images
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Day’s wrap: Kering, Cartier, Ferrari and Suzy Menkes

Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
Ferrari receives equal salary certification for pay parity between men and women
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