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Jewelry

DPA campaign focuses on a diamond’s journey

October 7, 2019

DPA's campaign looks at diamonds throughout history. Image credit: DPA

 

By Staff reports

The Diamond Producers Association is touting the lengthy process behind natural diamonds in the latest chapter of its “Real is Rare, Real is a Diamond” campaign aimed at a millennial audience.

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  1. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  2. Day's wrap: Peninsula Beverly Hills, Waldorf Astoria Beverly Hills, Creed, BlackRock, Burberry and Hermès
  3. Swarovski marks 125 years with anniversary collection to attract millennials
  4. Rising digitally savvy middle class to fuel India's appetite for luxury
  5. French fragrance brand Creed sells majority stake to BlackRock private equity group
  6. Peninsula Beverly Hills sues Hilton for alleged corporate espionage, unfair practices to “jump start” Waldorf Astoria Beverly Hills
  7. Neiman Marcus steps up game with Kate Upton in spring campaign
  8. Best speaker lineup ever for Women in Luxury conference New York April 15
  9. Register now: Women in Luxury conference New York April 15
  10. Register now: Women in Luxury conference New York April 15
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