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Jewelry

DPA campaign focuses on a diamond’s journey

October 7, 2019

DPA's campaign looks at diamonds throughout history. Image credit: DPA

 

By Staff reports

The Diamond Producers Association is touting the lengthy process behind natural diamonds in the latest chapter of its “Real is Rare, Real is a Diamond” campaign aimed at a millennial audience.

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  1. Day's wrap: US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
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  5. US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
  6. Sustainability, profitability intrinsically linked: Positive Luxury
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Could Alibaba try to acquire Farfetch?