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Dec. 8, 2019
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Jewelry

DPA campaign focuses on a diamond’s journey

October 7, 2019

DPA's campaign looks at diamonds throughout history. Image credit: DPA

 

By Staff reports

The Diamond Producers Association is touting the lengthy process behind natural diamonds in the latest chapter of its “Real is Rare, Real is a Diamond” campaign aimed at a millennial audience.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Chinese travelers want personalized service, embracing experiential: report
  4. Travel advisors are hottest new thing that never went away
  5. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  6. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  7. Introducing Luxury Women to Watch 2020
  8. David Yurman makes more room for men’s collections in New York move
  9. Nordstrom targets $1M in holiday philanthropy with four partners
  10. These common pricing mistakes destroy luxury brands
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