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April 7, 2020
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Jewelry

DPA campaign focuses on a diamond’s journey

October 7, 2019

DPA's campaign looks at diamonds throughout history. Image credit: DPA

 

By Staff reports

The Diamond Producers Association is touting the lengthy process behind natural diamonds in the latest chapter of its “Real is Rare, Real is a Diamond” campaign aimed at a millennial audience.

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  1. Communications in a pandemic: Why now is not the time for silence
  2. Lexus, Aman, LVMH and Alexander McQueen
  3. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  4. The verdict on Shanghai Fashion Week
  5. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
  6. Alexander McQueen finds new way to engage fans with McQueenCreators
  7. Luxury brands are flocking to TikTok this year
  8. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  9. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  10. Beauty brands adapt to life in lockdown
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