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March 6, 2021
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Retail

Ecommerce growth underscores need for frictionless retail

January 25, 2021

Products are finding people through digital discovery channels. Image credit: Instagram

 

By Sarah Ramirez

Digital sales can no longer be the sidekick to a retailer’s main business, as the COVID-19 pandemic has made ecommerce a matter of survival for brands.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Estée Lauder empowers Black women to discuss inclusive beauty
  3. Introducing Luxury Women to Watch 2020
  4. WeChat cannot be overlooked by luxury brands in China
  5. Estée Lauder shares fresh spring romance in fragrance effort
  6. Chairish showcases offerings in colorful, rhythmic campaign
  7. HBC splits Saks ecommerce, stores into separate businesses
  8. Serena Williams, daughter inspire in new Stuart Weitzman spot
  9. Lamborghini takes to the skies in adventurous campaign
  10. Estée Lauder establishes new diversity, racial equity division
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