Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"23d618faaf204a21b960a55fe54be27f","s":"1c5f4468a547f2d2"}
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Forrest, do you have a link to the BCG study? I can’t find it online.