Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.