Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.