Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.