Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"7e1e441d0c32bb1b4a578bd9fd3ef30d","s":"41cbc07c9e1478b7"}
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Forrest, do you have a link to the BCG study? I can’t find it online.