Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.