Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"2a4bac4f6c16de7e2aea9a52a6173cea","s":"02c775e08bf04729"}
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Forrest, do you have a link to the BCG study? I can’t find it online.