Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"8c0383136d6912cd2a8fd57b1ff7fb58","s":"2fe7c9ea5c6db880"}
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Forrest, do you have a link to the BCG study? I can’t find it online.