Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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buTWafLUxZ8K6DY6IPvujSZZiBpZTMQcsukc5M1l1J\/5KhgyB1Vox1Dnz7rwKeCnhkyEeEj9T7Hf+Rr+xNH5F3jcOBCdJNorgw+nlefcm+\/mgScY2c1B\/QOQBdCA4xVYPnKbWa49WHTn1oxw2EZjmdFsg2l\/LZJxdEo7AzV1ytBHl38XaK9viOxu1i7j+usz3m+aTNh7N0RpKxQs\/NVWv3qkvc1ftzUiBmjn5UCgR2SQPhKxhnG4jD+4ZzW260s0pP4\/dwmHDayAXzQrW16IMWCFVvmWEYkM1yTaUSkFAP1xTpYdBdpzqFMhW42xhXw4QoGDNXG4QyOv18ZwNrP1378ajHhfnRJwLGZMijxWdun9QkeL7zpupDAr\/TjCV9+PCQ4vF8psUvlwMI3qK2YUq27b1+mjvkNpAml4Oz02VVE+rsdU6\/AXd5BLRcAGdiLxyVfDOGMaVvcq7HPvqQtO0\/Q4ifJNac2Jc2H5eWbx04usF06j5mlug0wGQk\/kXKT7K0utFxgCpq7v8ELSnQM5fBwOi09JLtMFNFC4Vw5qLp42abhB7qu35O2dI5CMFafNUh+qvnVmvyM53y2wfWQ+dQLTEuTEDX4gxFFt\/OQaFfnFB4TCyqHUk0jhFvaA4nFp1TqLZrLl6NuiF9OxFr6F4t55uk0PglpEWdHj+biXWZ3CRjm0WC6CxqA3Q68IEQ25rnIHD8k68Vg2G7EmizGXz4t93P1CyyyL9WdIRdemhkyr\/VZ5QWOMqcU\/1UXywRXZZtueuoHDgrT1ox3B3IyAhtKvhGjvKQS3g\/8AF0isNC13NGjGFdbFUbhLUlJ8TJ45G21H7ZaHDyqkqm+PPs4yYYb0bLBJLAxKHj0RRAdGwAl46+ZcqKO9NG6GfMbj0cUYMaZsU7vl9A82x3GWflMCHPEE+ldpq7jS8hBUiJZGwzR7w0hXanrcT4zy\/jNtfeSAxKWzgc+rF46V3tf9iMV9inwf+sXNSXEtymf0PC88zURE7vqQskJpcTyJHYhJ31ZArJLgtIUA0vp6f3wNOguRFbzWzXLY5LPjRtRGsSS8KYzeU5BFq1dtTabVyz7pH82sYUllJbyMMHyLhHH7DLzBfVWYBOzFuMUfJDETz\/H1X1zHWtxEKmXAr\/sJOcgQFowMvs9dwcMfpbgHNiVgjG\/L4UHdz2faNV8YKvuWTfHDXaYSNjfIewc5ghxMZcyoNb6bOffidTXJLCZeSJIUbpDYfh4NenwJISn4tCChxsmSf1PtWLKCmbDZrXqXFmObUiUobausVbnyEb1jwjT+54nHbjMd3W25xgXA6uLqTky+3JvcLa3Qic\/fnVDfSSUSXbyFKFbR0MFKZ459MQhOvLT9RoEnUD+2oDiLQ3XzIarLaW6eBA6AmyE1vZTj8xfr\/p2MQBE0zaKsUks4\/ew+EC4p3bdTvOq2BZSueAz7j62RE41uhsINv77fVfr4JL+iYmLdtitanhOZ6Y7sTa0rHhrPynBIHSctCOBQQT2roYIZW1Uwyc5zpqiFxR9RcaqUZk1bNhihVOT+oFpz4G59fBgWUmaDqFmcinn1r5OUFe8wqkb\/ZNmzgFearR8QF9pFm0U5X\/bjGAOVwTr8y+kkbDIVhWUTkNr5CHjwQm6HX1LmTi96Z80wlTGFjDbfewDIGgkHMH9n4RAVlkTSyvQfwfsrWe8YfboUL06Kb4c4\/RyMMgdX5KbuEYwcIqNYf9w2A8U0cyJaxqTNPkR2BFRl8JeojE2YgmhQDbvmQ2FEfUmVL\/oNaH5woGHQH8I7YL9fS\/AT7\/4LAUASXe2gnwGHkElVOm6p7VTt+G0tvT4ysMXX3EuLWm5G2oBl+qnXhin74HUTzoGYhzToYzN6TeN1BjhwhSVXOTfg2SYpTjZjuy7Kit5xC1c\/ALz7GcgPR6TVC8ZW+\/8twlsjQW\/plCjqpbzFjoR9fY+NEUg1IBpJYyWoucwRpNJXqRWWjqVkS5CRLN9hNe5D3ymfeexq\/tARdJzpQVdAMc6pWV0vQ1iSTxo6nN7byGL1qrflOMUD9p0qmYHs3zk7zc7\/771v7vOTd+LaYszmbgAKAKfLA6L0OYmzeWYIe9\/H1a67QE7eKis4y++wwUoSXV153lUJ2EfDw+qi6U5mj00dSpggtZ1ik0tT4I7QcQ+OZB9GFH6TOBmYGmrOak+BICI5JtaV6K+tlHQ+sI3ifTO6PIeZYUkBdLkQFql56Hhgo+C6yPifNUG+3Oa945Snvc92hzeK8qO+G+0hAY2iI6062DWZlL8WAsFo0nRR7dJ3k7meMEf9uilFzBM16GXA29eWvgmUPbYHQR1XeyllkiDo+0X9OLfl2QbZFn4lLA6N1Gni7k4XRnCGc7F03vw3OISEnqlSd6yfYbL7WVd9qf6990VdcotX3O4XU9g3N9E\/\/SoAtxLv3DP2wWSa9JviXuvNwYtUk6+LWd66uc9UXbH0HBYRKh\/tWODSZRa1JsOspTBJi2ck7NENqDAUTee9MKeoRMz5+92CkMP8o7MfFoIZwZ1CWTFD\/SP6c23ZRoMGMai++CEKMyxmsLMv\/a7HeE8qpCuYzxQitKtOUB41rznJn2C4+WrlUCvrON1cVhkegJDufmxowbj3B19cJijINsklmJ9Lttg+8yvAcMOk4aKXLOxPHZ7o67nMdNpx+a4jGWk\/LflUA8CxsqYRv6b9UsxznelP67l30PwQlfARAmQjWt0noOUX4W2o87zXBYsQ+vO+wiUZXWVcDA0zrocGExEc7FylfE73qGXoyJGlVjXyjVYd\/DxU9F0dg0AHfIWXjB8a2OPwZ+qpp554LQ5DyAlOdzNZKwU9fGasw7OKQTM8sxACvDtN3aYQLPrOE7xdy2MOUqXrKeVBqgOAHLLC+pfKg2bYKPxKG4aZwZyuqktZf2cc\/U0x2vmmoPR7UObvUFeFSVv0pkoStzEQuOIeM3NENwebq+vexFmQ6ChAUH7BtH+PUvtzhq6GAtIQ6ylXv00NiH2P1sksKfV+0iMc2VWrOMy9xJKqKaRYltO5yOsiKMwpiIkSP6ypAN4pHUYg8IEgPFxeWVRO8GXvpi2M\/PSMTVovuodHmr1em27BHdE+sIVqa16ecbK28iUjrbcMPK7wBcMPRlWNRm0fFOfusApG0xk9kQxVjtGjvSCymq0uMcNOW\/fD4pPpaoTX1Mzu2k7nqvXfv5Y4TxpdzkrKkD5weLtjBFTmkaAS\/2Voj\/XfweFBprRBk+SSwO3\/nFpXKMA5vyVuJ7fraALj1NAUVIsoplhgMqQF9vDZpHkuX6O1X98h\/63ts\/T+aHkqZuB8rbkltch5NB5hiadqWJVWIw1jIqAAXoOrwTBIwB95lTr1Uh+6AH8N1ZMQ1s9egq9m+j7z0sGOH\/y\/DJC2dKaYZWx1Njv1S7hEmHQd3+IoAbKs6OboeQjIp3xE25MEUIJnSBARBx4CQ3SSiIN1w5lnRJ5DT+QMy7uKtaExdmMD3M3RCyTC9ixUEAyS+JXtHUJrM\/TRexskJBBtqoinmd7JXK2VbyBYzsl0dHIt9SC4PCqc0wCk1lmQ4qP81\/O2PgG6bpk7NBjuMICBgHtG+BUzy9ogLWE069CwubKa6zWHVMxCRz5f4Zaeamx9wFYSOnYhEJzfiv+3lZxXmneou4Nv3C6+AeTZfoj9VstXDTynjAtpYYMHyBEZlsMklZ9wB3gYIV\/52GrRwQJdROMrtS5UhRmnTjBnNTOi4e888CLuna0uigrs\/7QJk\/8JgfCCfdSues5rh09nOajWwPgSCpioNBXcIa8+lj6aWIZRpLu4+J61\/+aec+rGIy9dIARPuwTKtOp3vk7hUDdARgmILcPtoeE8W6Ck\/mCIGkDTAhvHTxr2kXqqzWxkxPvnDJtcGK84JeFyeki6\/M+82UwoFqInlFzFHs1KtEvX9096QS3tbTkbyGlaDQgHJ3rvUkxorMnjniidOC7aeDeEP4tRISgNFtuHRpTExvQcln5iXYe96tknwKou60iAbCqcmoI1znDLoeTp\/EpMYN5VN+AhLwTcLDi+9FaNitOpTClr7pq4Qq1\/s4AJmBNiOyitVFNQ9oE4MY9CH3Xy6J87cPXcNCbRcZZmlkYkKrTiEqkejw7cKx8r2BuXSIFYhUVxmRdzQG1buGnwhfWFfj+NQ3W1Eifw4G4Ibeyj3hSCyyq4jQm61eBZfG4lca1iIeBLVcOBPaOxQ7Fmvl8a2IpfuR10+9IUtGLgAYk7K+vyOS5zr9sKA6otzgiE7tsteDW5CeeuyYkq6iRAKySA4Fnnj1OmYMNfC70rpGVKLHrQntjWKLZyk20R8+IIqlxft3alW2LqmVlEpaykW50qdTGpVIwmTZIa6bfQ7WugaHLlnw7cgE8t9Ywiv6EUhI0bi2CEVZGK\/WKKtP+4RcFopazlxOqGBRFtNDjWOMuO1YlZYFF7bLwETnvoT0zIRMAQ70gC8EkU0BnynoVGJ7cAyjKAQNycw6sRYXHjZ93zV0SomNepl9Q7fQeyve2eM1m8bT+v+o20hkNkjtHaTDWdgYEMlKzHPPs0aiGU99eIQ9Od1fsjfjjVAfs3lWXMEeb3HWNkWu9KnKkIwLaIKifLEn2EiVc91PT8OhRyUtePoaavDT9kjW9rYz5QycAKfweoi5eIJndjhjwZvyuYN50ohiLJr8U7GkGPdx7O1omfb0E0arPRGjb1V1DUIYvNPXTv\/FifaEsj0QdPuNBQvy+1Mz582KyqKzJJeA1T6z+3AVoMXDluMxwwVJp6g61xvi\/TDkg+Pm5krloWbe9n\/Y4mON6+PeptIDNTdjI6txdnAYbciSDMGENqDKu76gOiaYj3uaUjMoZ4hDrqn0zJ8nnmy+FtopqA\/EIJ3LUnoX3oWFA0yQrWEFP4KUBMdRjyR\/pB+X8BO7Vqn6xb4tQWoO7TvI8U6zjnyYAfz4cgjTV9+CQdiXjxPfwOoHMRDeyKumpD+tjxQxUnO1m8fPL1mjb4ps803q0zUddviOCeVClY02GMHCY+YklJExaoaNT9mdbOYwVEUMpUSkVDDiBznjMlwuh9hr+N8tbDhpehDjJbJ+O4BkzhpKItifkz+x1hRIiKgY3NMiP6nU\/iPJiIeHasWSQ\/TB3bb4dD\/7wrhmymBzKnWTVh656q9+97a1Z\/6VhSKe+3in65Spl3MdSv7DkaYrzTekv\/5P69ye8oCk1O2nKmKJ\/r8snSnHCfjKKisFSVdbJylE7zH33MKVHP0FmsiPmsRq31UPbjOOxpHAlhDPrQQCM","iv":"b9a7f3da0cdd8fbc0be53268ff09c832","s":"d5cc5f51e517ba63"}
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Forrest, do you have a link to the BCG study? I can’t find it online.