Internet
September 26, 2013
By Jen King
NEW YORK - A senior director and professor at New York University's Leonard N. Stern School of Business at the Luxury Interactive 2013 conference highlighted the storytelling capacity of microsites through six key points meant to elevate engagement.
{"ct":"KzV3jVmwxwabg2XzCMiRGFUMnb1EIDIQi1k7RwE3vCoUtzUMB2P6a8sVMJTki9YouF1m98is6fICGA02+G79jqN7Ss4EU1pXymwGHefPML3SrruaG2TzTccaQDEgZ5QGflN3Z0xnEoYhJ9pIB9wFRKcg8JuFnHcHMFs3CiHtar49NJSJfwrsh5MdXxLGIWVlOeBAQWnVuBh5DTZg52bwyiQGZgjLgr6SzkkMTPmKQu0uY\/xxBDPGh1ImfoeVtBP2vbCAMit\/ZeE0KJwHOIH1e3kR0NRzSW1OpBx1vJhpVk7N5KzfIVMYV6KOIlw880DgyelHQQ1Xvt58yC1csilHPP8U+YH9kf8tEqetizQsn+WItybGQZFhotuICgjU6dk6\/NnKMdoa53xAgpop1J0zIKnNpLfoDf9uiNgDt+4b1\/tUN50CKH4L6y8OGeR+hGdd1YYtEju4heMbsLXlnGlvoC9N\/igQeqaHf\/XVl2A3uEC3YGPrLtrvYg57TroLtfY954NzIoww7z7uDBOWYRkyJzbhYZT58YWnNIhYiEMkV6neymeLsBNq6+oaGnZcHVsq5aTnXq0gzjWxKGNqSaRJeyhPVHkYREzGXmhhQlId0I6ZW12ICY1VpTTmLW0APx7wDYxyJyW4Y4ZU+36Oqi4KUxsLugtVLnEsRod4qn5DjcDlovr+qJMMjt1OP12TPVk6mxUku\/ryolkAXgeGRButkXhse2sc4qVAfyi0RfYzMbk9g5Phk0ZslXswTGWK5UBxyFApaDqc0l9BIH8vC8IDliSzL\/EMn+oIZKS2IxcCKJ+OSVi7UZVTpP9z48VzTem7NUL3BzSUCo9xHyfdldar9jkKCQVP+XWLEAP+u3Ljsta5SnHmMOtuh7zSzpYxmqegXb+SVJetGuWGMJac0cFxd2vutBfTnhX+llAbAo5EO1SxJkqvquQT4fDe8ZgrAX+gJlXVFawPoVzrGFZbwt6XPbEwo2JjFPpSyxjGpe3Yeo9559dQBTQQKBIyybQVVIE8BTCEyXB1EWSw7PMOfoLXitcXGsFVxpXoRZ1nnydPVg5iTaiY9lKYvCLraelxtJD2Ub8el0EeGGB+xqWOLL3kHoiM5aEHQIy3StCU12ih10P2AD3PTu1Tj9V0f7uokSEBYdhe9QNcKK3hghKg6JXF46Oc8mLx6UbS+sBWO9ssk7QH+MZDT+1shtz\/e838GC1E5yhFEd3qzhXxUYNPQ+PyQRqmoJdEfyFs0VrOfefCjaEwY4jcrOB7rTMIqvdJT93blKrcNf5DTujKBv03bx579+cK9TZ0b2OzhH4Qh6AbleJAjsPgwPw8yoPZ7rLEnDl6YVCF6oTHMG8gZbYe2DS5kcSMzBuLNy94zqLyosZ6LXXuXJE0GDffcK8n8DDJ8+C02J5+q14nLDu7wEI1WR\/FtutBky6qcGbBtHn3N6KhefgKzHTQWBfkgDWWy6plaN\/4gx2acinN8z4CjmAtSM9y8FrX2TQY0IvKWZr6TC+X5FforK+7yNOhmJomAuHyJvXq4IL8yV926lLeP6xs\/30vx7At8XTDFsISyXXcLLleSLNzd3WXDyavgjCBJdJKVd0xxBOK9M0iFhrpRbhWEgmSZtP8VtA50\/M2XJkVNow3hf3mce\/5UGliIdvQf2rQt9b4EPIHxdwgLUluLvq2f5UO04xmirDIxhb8xkrfszIbjvxX\/mvrRf1KUi0rNIr\/P2ZgRSDjHCORNu24AhdGp91NipNjHmWKA\/WPthWpIH5FngSxr0JGtyHaNnotnhaPio\/lnlPn5PcO0TsPGwHPjpcaCykr7YQ\/Qz1oVnsjD8AR\/QT4K\/6\/lgE0z4PKhtAKkOYYoonPWKwgs4jI+OMqaEB6fjgxBwdHVuK2zrc2C3B0Vzvb1FeAxhb6X3HBV9HScm8OQu+5bS0lx13hoqH7hcuV9PFZ9FMjF5FQiAgjN1xlO+VBYdw8+SiOjYKjcWnLmbAZ0+WX9c9MD48v5sGJI0EchUf4q\/AOHlA3rZPt4QXSLNLwEn\/bibGYpGo6ZD9K+iCjzCJoj87zuk3kRwR2M10SUVtlRORwurpvmmXBtxrQpBFgUkG4mk76QMYnmGyMk+W0qzNfgBuJuU0E\/d8ohC7I6RGJfnJEZ23WnaRWWQqwtIGDC2awtlYGt5tm6nJb149Xm2sKI5QG6yUhmTpM9oiKeC5lJStkCI77eiB3vq2JsEUHosG51wfz28jqTGglWP0a9g50BNUJZpKoUvKJaj8+VFd8c6vl3OQtK70RyPD6pEhkaxlKbe1+8RyQs9nhLEf8EiCrBldKFJeS7PB0GlqrXMrhLpKktcZ3Wz7b4O9Jvp2aY7gLlOhFuIe1\/XUyFbATkQXy1oigryCtxSyfQs++BMFazoXGnRP51Y\/AYPJ4uiXltH6xwCRpFDhbtQz\/2PIwehvmWJCmzjEi+sMjiugvp2OGZ9Ny2fo6VveqOwUAaodYri\/ABx9HuZNQw5x8OVf2sZ7RS6ueTGTbnF8ZvdCjI4QMhQEgOLGnTaxPtZIK5SRg7MiPgkVr\/4ACGgi+PDfL1YKYZz1wRwoQoPa7zbR6OA1owJqIxowToIRXN5PE4QKlfo0X\/yor1AdfHeANOCL+x33LXuXx55iBDs\/5vGy5r5rSxLV\/LJ9SL+K4Vf8rjEGzJzRJTQ9QhF6myIz+UTVCfe\/kgTmB9z+Pkh7zXasuQkk3LYkRPZqatBdXIOilr3QoLpCtxUILvBQ0bgMIkDG\/Srz+y4b920vJsNUIlM\/4czU4ttqzDRX3tbw3kiAXmGxI3lQneo4PiSiPg8jJ+KNUiGwqU5lcrmN\/b9ZODve97LtZpyCfSArQynFQH9RIs5qO3\/x6yJAB6Yd7A9OmH+Qr2wu\/mOt4iV0nw9R0i90wKcNWm8QOAEshe1hCt8hXqXH9ICTe\/9WKxnGnAmHADaZ780OE31ROqyfLiFPjKz\/\/+UNmxpfcjCvQI4b8ZnUDIzn+yOAp3D0khaLu6EyQJECYO6UCxXLefrcKaKlIXDPFNCAyCHxpT6QrZFCcyFtNj7qwDWVkgWS59Nj7j6aat626IK1gckMJAbQKuMlYyIw6V05Ij6w78XRRgMJjxaLbrRPNQkHZ1Yh4y3+n8Jvsmx\/j5kgiM8QowcbpIP6\/BkmQZxU\/j8lwIGzdvC1skt2qgCKGa\/5mMf9fa3MFoOW\/cUc2uLKsCuPzgaU6skpCTC8CjYkpsKaICUgT50mSzPdpJb5\/bBmjwZddlw3h1IRpyVFovS9uKp8+4PRZxAe2b9igrCn+xELEAOz+N9zhd8zO5bvLJx4tGnGgivJRTYxBuYs3TJVcF9Exse\/7IX2RLxhNGgV\/qJr7tcP87exarlkhtpWWaPIUxk9fbW+DfhdVSAwYnE\/ae8dQG3BCAmRzeRTTiIbQShrqgPWdSyHMRQlYc61iZ29oDs0w+n9bNuREIszFgbYiF0Uyir6NZwhhfW8HpnY6A9iAoqiTY0AWAfXMfrDTyGICijLi46Zogbjb4l6gclZije9omr9XhY0mHGIiYt2XqiaP5\/50Ai5RotJOw8G5zGbu4Mtpw++Rkae2DutNIYV3rUIwxyNhYuYFUGPhLJaZh\/+rBV6kTxCDYYFApeNaKD5bL0vY37pT+zPKStWHNzL\/VOt4lj9JxszCQc+dUbLUeMGZuMviY8mNx\/jivyqco3spVRdPQLhsYZzXlVDqPz9t7Q0GH42JveCL5Wt3KLeswXUVHdj3uwfxt4u1KCXmh\/mp6RY7IUoCxWEf4CKWbMuKaIsTrEia4zjjI9DlSMWSBDSfnDuiIcJEGKgaBud4lJPcWO44ZTKO3ibXC3o2+NcvvIuEOZ5mYVdogK+zMjGWPZY2Bom8KTQ1em30OeVwqhUCipFKswIZgQh3covnatEX2Ia0LVnKgoeLAk+jIiznUHY5en+V83NMBt7VqKCb5yRKIut1tqP4cOpv605xdUMeAIMTC\/Ra75mNaA2uUuiBuM0EB7Jj\/U7XjlZXiP94fQxJnaJBJiZ3DfwO46wPNuuZHYv9yG2akAlPi9eH8T1w20t+ma4AMHv7czqbvLHZ9cgcmWk9CQrOc\/pHsHP4Cts3H7HMvlDjsjy9WSMvuiBcSOyp1lR2okCVmpE3HnQrtp1s81VC92+frhMZPzROGvi6A8zB\/O1RLSTAuoI+7PxZhjwxD13cc5PC3o32oHtTcocbJ8Juo7+YJPaIkaxo9pcFSZh8PfPvXMi\/BXZiqiCRL7RJ0rXwIJTZDW1bS44IEltGe\/kx7DoWZFMd3oSX5iwpdafrZW5Kl5raWsrZieXXbhlLhjS2ERP3G1wFYC6pYEdJ8DjcCaRtZZhsdtobkwotK7NunrE2DH2xz4bTFeoIXij3uJTQOqT7uSwfsTV7Mwff\/3aOIbvL7BbxS3FiJv+NXhmyPRcayJ0veDPPUZODrAkMGzg7YKL7LKwcYNdhV3qmcwR8FLM+akkJae5EVCzpsRhV2SGHmk3wkUc48ULMMXsURugp41YNl5y6m2chGLqz4X+vBHA88STFxojJOouVBfaO7kFUNdguEn8PytaJRwg6Rm5gMjAiXsjAcsCCOXkoNzYPHKnXpy8r2\/evZTvc9tyNIpRyhkqYOS+3\/YfwVpDRJFBnWEY8fDClpEoBgohUzGNEPzrQB+0jT0M5pBTMkLaBEaWinhu1+5c\/ZtegJmYxUh8Y047+Bn3TkS04PpwvQLQ6gCe1VnAViSw8HEXNkzkvmsY3dIEkhkf8U6\/FK\/x0srV5\/Lj6092blwLw7HxcF6FQifMP7VbnQzysaUOhn+MZGrgv1MfylEwcBef2fTbc35qvZgBFZCU4PkJVW6Ffh8vYaV48Now6cyEHGqxAZsuMxg4Wgo5ZCpKlxZtObcbea8ueywrU\/GBcLTk+tvOVPPGse0MdzZ1ZSqAjPP1XhIWiwDEsMgVTa+w0G7WTGtgaDvke4XeNrodL8qV\/KCXZ020lX1g+E+25+Yaef5HI\/DEPYCRDpTRjndtQw1LK8rIf4tpgSqV7lcASIrox88sW5ItNWuifkMh0BG4MlCqQ\/77XBo6jp+vYIwd0DhwxVZJcPoptHPLk91rBhNKSlblzpLOdNpX1gRSJM3AaUB0x\/Mzwse8KBJjHkI0OllVgXnCHCglEhjBy+R7OnJqw8l25ModzzMcTu1HhZf9oCm51Ngtr0WlgkPxzNMUcySvTRax2zdxJDjrSvZZrsfu4P3\/Lq9Jg5hQCBxLEiCMGD4VxeBBI7dVHO7Z8+uyEa8XZenPjO9zyoGw5EEWuQ0ZXFULwWyzl+palXCoVN7irDuiYJm4WeUsHtfcMChjR\/ptkgTkbZJehdYguSvNET8ucj861VAHPMCEcfLsGH6ZxDlnrHzfZgGW6fCx1GpPJWSceyeOHW3k+IIhIxN1TT8uLB0xi3bBfqYZBQJ2KXpaMY0C3kAgamAZ30sv4H1eMJfNwFkPidAFF7jgCaD5NGckvRi3HrCsPwvtAZQyYHh1XgSVRpVtUllHG\/pgBryK7v+hmTjrwSoPND0DA7VnThLjAr\/IL\/A2SmhTG3zAMeQjmjBCmh2DNgGb6ou7fcy8qWqYkPDypBQ51b8AASzrGz4ersf+ZOz8NqFToMzXrHnAtuiAaEZMvtNIlgPC0CSI4c2ThkH4f\/0sTnx44NFhDiRdNQphvQf50V+\/Y0N+1E496sLlcvNVCOeV2TSeFg+oppR5kxYUEBvhTL4T0OBtutwd1VW5Kzd8zlHLsM96URJdWOgrtinmoO2xK+hKDd6lvVf12bQTFD4WwhGTMfmY7dh0wsxCtNoUkPPe\/G\/8XmnehSf+iKphM64wAt2i5pSN8CtSJv1Z2K0YKCkPkWKiC9J1Tgc2Io7eY5BACNQWFQeEKd5NllaoRawPONB1p0i4bGc+Vf7i2ajz\/hK2\/DFV5oGQS0JMl4u\/stFiDAu9T9cn7OWfDiiPFVGC5OkQ9uJIP8wlDyCxhrYLCSjSxs8dC+g5LGq4c8canJ8Q+7Pf2FqXF7sF7O3PgsAns3QHxmyckntklWXYmjmxZ8bViakLGIMJnGQWi8aaYxQHGLD4zibmq1nP24iBsgWbVIGCr\/SPEPr4cg2xlxUbWuPuhUDayrpD4NfvNqWDLmjyU\/KFGfWD+u25I17cfZuQBGypOro+ZFDWGqtI13f8K9sUGc4QIG8gc5P9NDhqhs9FlW9FTxAmE4GgwQ9oWSj7pQlcL+WNcmu19OmtZYph\/Ytd6tIrsCdoRizAd1Pd6KS3rK\/o7l0bqRxpVrrZX8IbFDU3xTGdybGtGJibi0xN\/MpBdv1YmttotKrMgDV26rUse+dwAXIUsLz1ZYevORF+E79pvPP6spgg0rwqT1BYoUa+pgMeiADJQeWzcphnJFO1ijUXv7qw\/z4x0agcRAlv2Nv5LBUxCXW9WTAh1n6KOdJTdMpb707HOfvKbmJzYYjGy2s5y0Qdx4H3nehhj99WU3E+Y\/kS\/Vy9xz3Y8M7bppS2dVM8OykAQfxYWWmnU2BzEUCTxjtqCbAgUeoQE1\/pSfF8nu35oO2hY\/6NhqrR1kGGqyQnfnU76H0R3+yL824tfscYe7Ug+RCSkAN6br+ruzTbvA\/KiXzO4UHU4hlf44f\/HU6DFXYgfFXyHJzmNsBscvI9\/xyNDkUrJ029r\/\/y3Dw6n6NjEMfL0haax2cxC6Me+j5Nc5DmUbD4YFMGY9ysppbjCqVjB6kZeA7W+Y9bYC5s1XOSXJFUNey6pTSa8ENHWV\/BkY3NJ2WKJl4rdW2yFQ5oqb41gjYg5XXDLhz89j2qijkbG2Rv5Q0qHw28ITKygMijmvll8b8eFCXLnACVCz1CSzUinH0uvuhxBhtlAoup2HzqKR5eOv1irSuADCJAlYTy8fXFjZsf\/PTriturfTUZLSffWJFFlr0jPcVxBotolh\/T3eT0A77qj5bSZjZR2OXRFJTcOjO9j86vyoVRLJDsxAlQ6JX4ipjZBT91BiAC2XQNbD09g7iVIuRaSBQtDsQtPIDNk0qA0gRSt49zKTsNImw80L7Eoptpc4xPxik\/neY\/RGS2b2tF70tidlWPzJrBoW0u6\/6oODy9h3SYHHsA5SaWSRY5pmW4APThVYxJCLxxBrHU6zu94CnOya3jep\/HV3lYgPtU4MGv6IkC3OQ2c9Oi3","iv":"df3a55596690c27ebf1fca47a2a21fed","s":"f561a640d35e491e"}
Share your thoughts. Click here