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Bergdorf exec: Limit hashtags, follow consumer content on Instagram

September 26, 2013

 

By Joe McCarthy

NEW YORK - Executives from Bergdorf Goodman and Four Seasons Hotels and Resorts shared Instagram approaches that involve adapting to the abundance of consumer-generated content and creating lifestyle-oriented campaigns.

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  1. LVMH launches employee-led accessibility initiative
  2. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  3. Porsche merges golf, motors at exclusive Dubai event
  4. Global campaign from Canada Goose features archival revivals
  5. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  6. Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin
  7. Balenciaga, Lamborghini share codes in fall collection
  8. BFC spotlights talent at 2024 Fashion Awards
  9. SCOPE Art Show 2024 presents dynamic programming with focus on connections
  10. Maserati marks brand milestone with exclusive Modena event
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