Luxury Daily
World’s leading luxury business publication
May 27, 2019
  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Burberry brings Monogram collection to Saks with takeover
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Luxury Women to Watch 2016
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Galeries Lafayette creates in-store trip planner to ease shopping
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Bergdorf exec: Limit hashtags, follow consumer content on Instagram

September 26, 2013

 

By Joe McCarthy

NEW YORK - Executives from Bergdorf Goodman and Four Seasons Hotels and Resorts shared Instagram approaches that involve adapting to the abundance of consumer-generated content and creating lifestyle-oriented campaigns.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Burberry brings Monogram collection to Saks with takeover
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Luxury Women to Watch 2016
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Galeries Lafayette creates in-store trip planner to ease shopping
VIDEOS
More Videos

MORE IN Mobile
Net-A-Porter updates mobile platform as smaller screen purchases grow
Prada shows how making its bags is a science
In-store events may not solve bricks-and-mortar’s problems
Google repositions Shopping as ecommerce destination
Instagram moves further into commerce with shopping channel
Jaguar Land Rover rewards drivers for sharing data



RECENT ARTICLES
Day’s wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
Audi aims to lead sustainable premium mobility through transformation
Safilo focuses on wholesale business with Solstice sale

Giambattista Valli brings couture perspective to more consumers with H&M
Theresa May resigns as prime minister amid Brexit struggles
Estée Lauder hopes to combat deforestation in Indonesia