Luxury Daily
World’s leading luxury business publication
Feb. 17, 2020
  1. AccorHotels looks to drive loyalty through wellness
  2. Day's wrap: China's Secoo, Maserati, British Vogue, Audemars Piguet, Net-A-Porter and Presidents' Day
  3. Cruise line retail is about relationship building: Starboard exec
  4. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
  5. Maserati readies plans to launch electrified range of vehicles
  6. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  7. China’s Secoo introduces two-hour delivery service for luxury goods on its ecommerce platform
  8. Dior goes for gold with flashy J'adore campaign
  9. Carolina Herrera seeks rebellious men with powerful fragrance ad
  10. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
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Research

Effective blogger collaborations center on making a human, authentic connection

November 19, 2015

Blogger Camille Charriere for Bergdorf Goodman Blogger Camille Charriere for Bergdorf Goodman

 

By Sarah Jones

Influencers today yield more power than celebrities to shape consumer opinion, presenting an opportunity for brands to reach their legions of followers through a trusted voice, according to a new report by Fashionbi.

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  1. AccorHotels looks to drive loyalty through wellness
  2. Day's wrap: China's Secoo, Maserati, British Vogue, Audemars Piguet, Net-A-Porter and Presidents' Day
  3. Cruise line retail is about relationship building: Starboard exec
  4. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
  5. Maserati readies plans to launch electrified range of vehicles
  6. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  7. China’s Secoo introduces two-hour delivery service for luxury goods on its ecommerce platform
  8. Dior goes for gold with flashy J'adore campaign
  9. Carolina Herrera seeks rebellious men with powerful fragrance ad
  10. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
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RECENT ARTICLES
Day’s wrap: China’s Secoo, Maserati, British Vogue, Audemars Piguet, Net-A-Porter and Presidents’ Day
China’s Secoo introduces two-hour delivery service for luxury goods on its ecommerce platform
Maserati readies plans to launch electrified range of vehicles

Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
Luxury Daily will not publish on Monday, Feb. 17
Price premium, unclear communications are key barriers for sustainable brands