Luxury Daily
World’s leading luxury business publication
Sep. 26, 2020
  1. Day's wrap: China, Bloomingdale's and Neiman Marcus
  2. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  3. Entering a new era of luxury marketing
  4. Chanel's Coco brings intensity to its scent and marketing
  5. Bloomingdale’s launches “Give Pink” effort to end breast cancer, tying virtual events with shopping incentives
  6. How luxury brands are leveraging the power of data in China
  7. Introducing Luxury Women to Watch 2021
  8. Affluents in Asia looking to reward themselves post-COVID: Agility
  9. Pandemic has ushered in Great Awakening for luxury ecommerce
  10. Generational differences persist among holiday shoppers: report
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Effective blogger collaborations center on making a human, authentic connection

November 19, 2015

Blogger Camille Charriere for Bergdorf Goodman Blogger Camille Charriere for Bergdorf Goodman

 

By Sarah Jones

Influencers today yield more power than celebrities to shape consumer opinion, presenting an opportunity for brands to reach their legions of followers through a trusted voice, according to a new report by Fashionbi.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: China, Bloomingdale's and Neiman Marcus
  2. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  3. Entering a new era of luxury marketing
  4. Chanel's Coco brings intensity to its scent and marketing
  5. Bloomingdale’s launches “Give Pink” effort to end breast cancer, tying virtual events with shopping incentives
  6. How luxury brands are leveraging the power of data in China
  7. Introducing Luxury Women to Watch 2021
  8. Affluents in Asia looking to reward themselves post-COVID: Agility
  9. Pandemic has ushered in Great Awakening for luxury ecommerce
  10. Generational differences persist among holiday shoppers: report
VIDEOS
More Videos

MORE IN Research
Affluents in Asia looking to reward themselves post-COVID: Agility
US versus China: The affluent consumer’s mindset post COVID-19
Luxury recovery in China likely to determine industry trajectory in coming years
Changing behaviors, priorities could usher in new luxury consumers post-COVID
Gold mining companies focus on economic, environmental issues with CSR projects
Generational differences persist among holiday shoppers: report



RECENT ARTICLES
Last chance to register for Future of Luxury eConference Sept. 23-24
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Day’s wrap: China, Bloomingdale’s and Neiman Marcus

How luxury brands are leveraging the power of data in China
Bloomingdale’s launches “Give Pink” effort to end breast cancer, tying virtual events with shopping incentives
US department store chain Neiman Marcus Group emerges from Chapter 11 bankruptcy, eliminating $4B+ in debt