Luxury Daily
  • Email
  • Print
  • Reprints

Fragrance and personal care

Elie Saab stays out until dawn to attract millennial attention

July 7, 2017

Elie Saab attracts millennials with its Girl Squad. Image credit: Elie Saab


Lebanese fashion house Elie Saab is tapping interests and buzzwords of young affluent women in its latest perfume campaign.

To read the entire article, please subscribe or sign in