Internet
May 7, 2012
By Rachel Lamb
Many luxury brands are using email for Mother’s Day marketing and driving transactions in numerous ways including free shipping or discounting, invitations to ecommerce and adding sentimental value.
{"ct":"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","iv":"39c4db0298906cf0d210df45c36d8b37","s":"a28e95ddbaedfd20"}
Share your thoughts. Click here