Marketing
July 18, 2016
Photo courtesy of Estee Lauder
By Chantal Tode
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
{"ct":"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","iv":"d6e583ab7602452f04fd97d08d4a8155","s":"902b5b4e078b164f"}
Share your thoughts. Click here