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Columns

Emotion-based research: Measuring consumer love for luxury brands

July 19, 2016

Steve Markov is president and managing director of Coherency Steve Markov is president and managing director of Coherency

 

By Steve Markov

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  1. Fabergé seeks relief from COVID-19 cycle with Easter egg design campaign
  2. Day's wrap: Employee loyalty tested, private jet travelers, Kering, LVMH and Tiffany
  3. Jaguar Land Rover deploys fleet of cars to support emergency responders worldwide
  4. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  5. Financially-confident consumers to spend on travel, auto in 2013: report
  6. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  7. 71pc of affluent parents opt to upgrade accommodations for family trips
  8. Marketing to the Smartphonista: A new generation of digital buyers
  9. Tiffany & Co. continues app push with banner ads
  10. 9pc of US consumers trust text messages from brands: Forrester
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