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July 13, 2020
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Marketing

Emotion is the key to CX differentiation: Forrester exec

October 11, 2019

Most important in the customer experience is the post-purchase engagement. Image credit: Narvar

 

By Sarah Jones

NEW YORK – Customer experience is about consumers’ perceptions of their interactions with a brand, and their memories are largely tied to the emotions they feel throughout their journey.

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  1. Reimagining hotels with service culture and inobtrusive technology in new world order
  2. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  3. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Augmented reality in luxury - Luxury Memo special report
  6. Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  7. How Western brands can find the app in China that reaches their perfect audience
  8. Swimwear: The dark horse on China’s retail scene
  9. Asian affluent consumers’ mindset post-pandemic
  10. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
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