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Nov. 20, 2019
  1. Day's wrap: Dior Spa Cheval Blanc Paris, Lamborghini, holiday shopping online, 2019 Walpole British Luxury Awards and Gucci CEO challenge
  2. Dior Spa to open in new Cheval Blanc Paris as LVMH seeks synergy
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  8. Bentley, Church’s, Smythson, Burberry and dunhill among winners of 2019 Walpole British luxury awards
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Marketing

Emotion is the key to CX differentiation: Forrester exec

October 11, 2019

Most important in the customer experience is the post-purchase engagement. Image credit: Narvar

 

By Sarah Jones

NEW YORK – Customer experience is about consumers’ perceptions of their interactions with a brand, and their memories are largely tied to the emotions they feel throughout their journey.

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  1. Day's wrap: Dior Spa Cheval Blanc Paris, Lamborghini, holiday shopping online, 2019 Walpole British Luxury Awards and Gucci CEO challenge
  2. Dior Spa to open in new Cheval Blanc Paris as LVMH seeks synergy
  3. Prada rethinks advertising by taking campaign into the everyday
  4. Versace weaves retro drama in narrative holiday effort
  5. Email, app top channels as US consumers plan majority of holiday shopping online
  6. Mercedes-Benz adds AR activations to Atlanta stadium
  7. Vogue France launches first makeup trial on Web site via augmented reality
  8. Bentley, Church’s, Smythson, Burberry and dunhill among winners of 2019 Walpole British luxury awards
  9. De Beers features 2,000 diamonds via in-store bespoke iPad app
  10. Diamonds are a form of art: DPA exec
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