Marketing
October 11, 2019
Most important in the customer experience is the post-purchase engagement. Image credit: Narvar
By Sarah Jones
NEW YORK – Customer experience is about consumers’ perceptions of their interactions with a brand, and their memories are largely tied to the emotions they feel throughout their journey.
{"ct":"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","iv":"bc4fe4c8695917975b288cc669950026","s":"b800b615fd4c181d"}
Share your thoughts. Click here