Marketing
August 19, 2019
Emotionally intelligent organizations offer strong customer experiences. Image credit: Four Seasons
By Sarah Ramirez
Many brands continue to underestimate the importance of emotional intelligence despite the positive impact it can have on a company’s bottom line, according to a new report from Harvard Business Review.
{"ct":"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","iv":"3f170bc976012ac6ac81d7a012713374","s":"c568807797b4eb29"}
Share your thoughts. Click here