Marketing
August 19, 2019
Emotionally intelligent organizations offer strong customer experiences. Image credit: Four Seasons
By Sarah Ramirez
Many brands continue to underestimate the importance of emotional intelligence despite the positive impact it can have on a company’s bottom line, according to a new report from Harvard Business Review.
{"ct":"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","iv":"28caa30aaf58f38286b77ecd091223d8","s":"3f953af1b4b78f11"}
Share your thoughts. Click here