Software and technology
November 2, 2017
Marketers can leverage AI, IoT to reframe relationships. Image credit: Farfetch
By Jen King
NEW YORK – As the intelligence revolution wages on, marketers should be viewed as industrialists standing at a historic inflection point as artificial intelligence and the Internet of Things increasingly connects the world.
{"ct":"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","iv":"fc049b3aae0f7d1e784c94d73e746055","s":"4ef8cf35e00eca17"}
Share your thoughts. Click here