Software and technology
November 2, 2017
Marketers can leverage AI, IoT to reframe relationships. Image credit: Farfetch
By Jen King
NEW YORK – As the intelligence revolution wages on, marketers should be viewed as industrialists standing at a historic inflection point as artificial intelligence and the Internet of Things increasingly connects the world.
{"ct":"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","iv":"1e6bc12035918f0cbedbbf8daadcfffd","s":"74163472e2bdd4c7"}
Share your thoughts. Click here