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Marketing

Encore rolls out programmatic service targeting niche luxury buyers

June 7, 2017

Encore Digital Media's service aims to better target luxury buyers. Image credit: William & Son

 

By Staff reports

Agency Encore Digital Media is launching a programmatic advertising solution designed specifically with luxury brands in mind.

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  1. Think of print as a retail experience: Town & Country exec
  2. Bloomingdale's gives flagship beauty department an interactive makeover
  3. Day's wrap: Lanvin, Patek Philippe, Marriott, Net-A-Porter, Kering, Rally Rd. and Gucci
  4. Net-A-Porter, Mr Porter offer commitment-free ecommerce to VIPs
  5. Kering, Tesla, L’Oreal named among top sustainable companies
  6. Italy’s Vicenzaoro jewelry show grapples with changing consumer tastes
  7. Brands need to anticipate shift in luxury landscape
  8. Is Patek Philippe headed toward a sale?
  9. Luxury needs to create a dream: Artsy
  10. Customer experience metrics must be adaptable
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