Marketing
May 18, 2018
Even Chanel taps Instagram for influence.
By Brielle Jaekel
Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy.
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ZY0lQe9nHpBj\/XCgNBuQRQ9bCC2+9Yg6SBYNzwPyxjrF8e9Efa92l1X\/AXEj6jdAysGMj\/3+ttHn3M10\/vfB0cJ0HoTNfiQDv4h7CTuVL2+hsP5yEIWlV\/MxDs3nGCRqzJQj5UFIlGWEH2Qfs8QAw8RI+kzLEXx0IPATa9Xc2jXqeLQNecr8gHWcYBh8Q+ei49MG55q8Vh+sHJYJG2bGDqyIVgbx7Eb+2UNJvxQrO\/WT7Scn\/j9jvS2nBS5LeHIEbQkk8pBWZXh2EgF9dbrWt8X3pGtno4NVijvY5sAPKxFzzwh8iKRhcSTSlsHCbVMdWQ8MC6jEfEz9JnwoHvkzp8W5u2gXYZ+Q\/26BkwrqrSerPmpVYUpUaivEgSW8a0ufEVvs8QEqS7pR\/BdR7ICmXQKCYDyE9XVQ3ASTHNHvqq13ICRkol6XhyNL6a2fu1FvfbJvTaLD4zVoM7Y+wCyS7MFFqwqWvHi7ODdjaij0NxRPe\/hCfvOzWRnH9IzLLW1DneAkwdgmgLRzWuBWHuVw1Wy6zOiorxBEbFrOzLhquEbTItOM0hB03+vemFpyZtp5oldzyyW4a4LGf2ZCSNSrGYcCo85JwxGYeFyo\/NG89Ek2mS1yRIMQmfGP0nlv9WSkEK0i8x+xx7zViaSEP0XkXDaUNVFSH2pHx9ZX\/EjQQSvx5IcNPuP2K9XNFIebWYYtwTl2UU+ohdZX93TDIj7j4sTLYfbE1OggAMTBlfjzRbuTkcdte0zKWLDNRLV9iT3n2kB5dbWmKaSDmmxNjAZzI2glsuul1XhO\/WqgiVg89lGVm0wlgCcRvOaeKlZ8A2m4tSL9rOJXslaISic9u3SNa0IqSX1bSmJvZfEwYX7uXn3AK3cC2RQtjqgBCitP36XDWoT4DTQs3PYXyQwen4oF5JXOv06P3ZucNJLxOowr4HtZ4ThoCqP\/CdIEc0G7BecYPwwFurHyu9jrDrU9Dtr+uSWpAZr7BmI6xBBji2OR8m+cMAUujqcTdxhQTz7Yew5Cuu75eMYZTfa7lxI7qVJwE0SzPD\/lgC3dDs336Angf\/Ip5EF98Adqf9KgxUKpQZiJ27mY4heAlGnp919HHahnHwlMgPaYVyfrQCcQ8gNQX0i9z43N6GRaR7xTM4pCNmZZ420upnR1gdEsqqVx\/bpoydnPiZmmNXlyfCbvhulgL4iHsYBnSAWwb0sb4hNmmmoo8kuZGH82c0lEARxFe65q9Nw+v71yd7wXz\/wDGoZNCvsNUW6fR20PzrCDZD6JpTsAq7+m7B6+wAZJ63Pau0\/DjPFarytwPsSZoG38ndM4W5VtWPzH1Bc\/VBl2cPQFrv7IgBpxNMU3tqz49Wtgz1xMpgDANOrh7fWPKKkUXcIz2wpMohL1I0KkbGnkFAWfeXUl6Q7lU+hFNLg2Ty7WeW7pQusOC0MkSMG8JlVvvuoLAGynP8j8SJEEE3gIMM8gk8Vp8whXS6OwnIr3XkB6w6l\/H2MrD2WBlfUOtqxJyyvvazZ3Dalqna64WDmfMqQlz05N6Zb9KShk2HXJSC7S29biFw7tZReXPKsLnS0yjmD6z56Vmy+I6gt4jMXFM6uVX0BgA+rLMhmdk0+rFZcn8I6lCUhS6A3NwHXcrw29X5gQZz9Ei1j7J\/7xEp\/8PPcHr1aYRFU4Os2ub13mEAI1mtRLzFSN8a7jqhLKF9aWutezGBSkjSWqcLlr8TQB6t4vX698GUnp6Kymlwwohh1js\/Wk0TfmgUmp9U4vV9XL9T1O90R1sVonnUJJgPtxRCyLvbRwsbS39Qex7XVYG7JnQYr1CPgz7cSZsO00kulklprr45zZ7rBqFehvzVDuM6ZEFvCRhWiZL0MdVaFIn3PJ5zOAv2t99AiNzhBHQjJ3vUcAS191h8h3csOO8+M0cGPJZgX1idilxe5db71Nm21U+08U1O8sSkK2X4wM\/8Z1iF+ADqNgFM8i\/hAckfZSW0XstuiC6UDrDx7RTUmRDtfXWzLXUtEf\/TlCvECY+Lu4kpYRrpx6cAsrGIKJkuHgNkev\/71sX3mfaKR89ZOLx9w3S2is18HCqjt5CakQddemqtk3fCU+TqzOJyAaEk69B2fiLRt5ZwPUwG3SGCgvGseP1\/gMiIjTEqlV1QiPZrwelYqFm2eIgeFmP\/c9Kc5EfZJkJ5SuuxzrRQILgjXwVyTChCk5Rz9nzvNLx9lZ3lerFVBRftH5BsV5T9qDAINdYOohV4DHa9iUirnwG8oMxUy9eB8gfLFg5iWi3LzdeHzqbUq0ShKrJlJ72UuTx5zyxxG5E3Hj9KJZ6mBCTyy10F\/mbhcJplRRyGWABj3QNWVzScYqAMNXs6PZkCCB73Tqv4gt8CyDh4N+cGPKCokyulgqvJYXaM9e2c+tMxzafxW8YbijtmgFTyEdakxySi7\/aDohPpfjErMjCGgHejiqWjR\/ZlcxvO0eaDh88qGpXuSW4DvvTSAPx003SHm+SgwrAmWhlDbYMSyrnrMDTkVjqDun3266ERsAX1AwVewEJcpUjXpFUnLB8usnoKWmA+UZRnuT10FOLekixhp8kUopafWRQh+7P28484kMUEMqeGY6MiFY\/\/tUQeDoPbUuKZyrltiy2Zn9F51L0\/xjccecbWmwffyOHF8H+ODHHblYeQm0cdUly2GHGIn74Y8uLZqZT4E90cjn3mq3Gp+g76zzMnaJ1amj0k\/Qi5lFZNKFSrPdt6IuO8W+UVKW2u5Uv9dyubBEnecliox+zInqJr6JV7eA3olEaCXU+PzotbJNHK8q5DDE5Yyg7PxrmAx3KVi9+yIG\/3vKP0IkeUJr\/bVU2SmlkSdITu\/tuUDHiwRe\/07HxamjnShOxtCucE4j6JEQYiLBrwZvAWr9LwC3OdGcaVjslsWFLWPg+AedOzlkucuafyOjdaElbTxClMSYSUvWFhEcFfihohrOpL5nvc1iy363K7cQLqHrcJJmmSG0khtlqUZd7g3Smcu+9RYX0Djihu17wGqfS2zua05Lz3QQ38XwYKr6tBwqJhTnIoJe5slRYx\/uusQVDZlJIgP+egf0isAzOuAHo8yzJwUv5MLGqrn+ZI8F8rbxISm8ZZHU+nZskmGk0lt7oywjWJojFzn7AYU\/+wko2xbR\/34Za88rlpvtnMf4iSn\/wgFzGOm2nEIYPvjNt8uC+EMId+Uqy7HmVxlx5it6jMvG3INdF\/mCWNRckqNHMK\/6cmMoENPowGEfcoPnSugRjXxvAw4dq3BEkOBzGevwKUxyBtcANtU1KhLDPThPcB9N1U+EFzTaNpSswC\/wfffS0Bp+jsmE1+TTsWuikOUC6VHv1hpqHY7YeQaRedHZF4eM+GS0CEidxgawzjGvZibqJ3ZZZegrZzOKdjysLr4EOqv4RN4Me1nY6lVH7gx1JXv9c8QaJ6Mx+CQSB6UoK+dNYBXSrrIAYiHO3zhafTUZ8zAa8o+1mApVWSvRxvh8NYWDWp8nZuqrlltXlq5HXh082kkQTlFPtV02WZOWh5OvzU5Ba6qThuE2lyG+O9BEvEuxutU045EHUI6OS4MXbr9a7q6j3nmfEUgb72a\/Pjh+J\/vTwvz0omeCIZU+sjL6MjTojn7Tdh+fHQPIHO3wxDf0pBSfI\/3rt2PYwxTMN3gMC8UD+Z18eWbij2tBr3UMkFJB2LxfEeMr6iX\/qM4cBYes29rMrOW+gq8elBjKDw1qOEQcLHykl4ERLRp2o6VTTMLeAmXQRS+RCxoW\/q+DcqB+D7hRhx0ajx63TNIOKfPPd5K6gRquFLMAAPTTRtT60vEvXZfJAtur0Gzqk3DEgY8jAtLDv4G0a7ViawxCfdGVGgwrftDFW1c4rRlprmTA4RZFZ476UE3Sb4CHiHVtDtyVxX66Gxmeb+okpdezEYt6\/QpANC9SdlFriYAFdcjvDLeJq4SHUttPxOrFRgExyA0q4P7L7lW0NWJ0402eipsWWkOpXHf7cb8w\/oqPnLiLLeoAEiYI\/Hpk08sBWzhnGauQnu7pPz8l4Vz3MOPkCCaRVCfjE+UKzqKwhvPOTSOPeiFerCvVonyUXoC2\/Nhs8uVHBiuRgfro\/iTy7kA\/4+Gx+vIbXx8cuqBQUoJDlaP3aL4pQXAdqD4nozfaMN3oiyl\/C2HRAHvN8Q6fE4QMbbDbWE2e26\/AWV9mCT+IWT6vovnxMXnAaLjES\/sR6LxANAjv6h8U5t\/ClPlkRVKwOMnBScncSBHV9qIm3XQcQ3HRACDBoQJISsJFMEERyU432Ws3XejyG5MorY8VmAXCKBOU6Xg10qUz9HVDswjXP+EalGbZQHeIbtxdfj19Y2yXKTqSjFeq92J456TqCqqFBV\/IYcV+YChYrZT\/kNP2B\/akYYHwMSxL+O2b7hSJ04m2Cx0tMyLjYHVoGRVazodrBFoOUrWtst53M\/HgdUYghQCY8lCWMkK2t3dnEo5pOx1FjdOrpjsH9Z9ym1hK80dh0N9q0U0GLN993fZSmeeQBr1tU+F3AFsks3ix1m+DuKwv8lPlc3ssuxZpGDwLdr\/CygG884uWioxfIpBRnU6vrlc3BRaz2q4LnneTtz5hoSeP390FfP9UCvNxZyMmYWvN4DFGVxtUwD6lubW+TTPtIKGNPFBit0oMJwT4M8eJr9hPZFAkJV+FURU5BrTpBFnCs5pdbuEgKNuUXABreL\/AwWwRxzfmCfwFo0Tfe8shPsPNoDtjhjMKWHDUjhMh74+60xOtSpvZo2yN6Uim\/\/wXidVgSXlLRr210YBC0D2kd3OpQwkPvE6+RQqL\/\/x2lgf4jU8DtWveK\/ocWp87EI9zpZ2rPYt6XGHrgYwrHY\/tsbC4qM49C5578geXQE+YNmL5CYuR1nNaHlHUlkO3q\/413DP07F0b5xzXT5yAvgaOXQ8kZw2XYkpqA9NdIjzjNywE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