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Marketing

Engagement grows while luxury content is down: Shareablee

May 18, 2018

There it is again: Chanel bag shown in What Goes Around Comes Around Instagram post. Image credit: What Goes Around Comes Around Instagram Even Chanel taps Instagram for influence.

 

By Brielle Jaekel

Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Top 5 brand moments from last week
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