Marketing
May 18, 2018
Even Chanel taps Instagram for influence.
By Brielle Jaekel
Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy.
{"ct":"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","iv":"668b2e4a796b0ea6de92517c4ffc0ef9","s":"af7197a0f4890e56"}
Share your thoughts. Click here