Marketing
May 18, 2018
Even Chanel taps Instagram for influence.
By Brielle Jaekel
Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy.
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","iv":"683c43aae7d64f1b130e031bff81ca7f","s":"cc5635b20c8a41f5"}
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