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July 28, 2021
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Strategy

Entertainment marketing – Luxury Memo special report

October 31, 2017

Luxury brands make appearances on stage and screen. Image credit: Prada

 

By Sarah Jones

While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.

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  1. Relationship between luxury, gamification is evolving in real-time
  2. British fashion lacks inclusivity, diversity: report
  3. Day’s wrap: Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
  4. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
  5. TikTok serves more engaging, relevant ads than other platforms
  6. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  7. LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  8. Gen Z purchase power, influence grows in China
  9. Salvatore Ferragamo looks to future in provocative film
  10. How deep learning can give luxury brands a competitive advantage
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