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Dec. 15, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  3. Farfetch exhibits growth of streetwear with $250M investment
  4. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  5. Luxury shifting from material goods to mindfulness: Euromonitor
  6. Prada character pulled after accusations of racism
  7. Instagram's newly unveiled shopping features: What brands need to know
  8. Pinterest 100: Top trends for 2019
  9. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  10. Scarcity preference is learned childhood behavior: study
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Strategy

Entertainment marketing – Luxury Memo special report

October 31, 2017

Luxury brands make appearances on stage and screen. Image credit: Prada

 

By Sarah Jones

While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.

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  1. Bleu de Chanel dives deep with new campaign
  2. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  3. Farfetch exhibits growth of streetwear with $250M investment
  4. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  5. Luxury shifting from material goods to mindfulness: Euromonitor
  6. Prada character pulled after accusations of racism
  7. Instagram's newly unveiled shopping features: What brands need to know
  8. Pinterest 100: Top trends for 2019
  9. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  10. Scarcity preference is learned childhood behavior: study
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