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Strategy

Entertainment marketing – Luxury Memo special report

October 31, 2017

Luxury brands make appearances on stage and screen. Image credit: Prada

 

By Sarah Jones

While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.

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  1. Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
  2. Gucci content collaboration imagines living tarot cards
  3. How Western brands can find the app in China that reaches their perfect audience
  4. Can COVID-19 cool off China’s scalding sneaker market?
  5. How to create a more equitable and diverse work environment
  6. Bulgari, undaunted by pandemic, doubles down on hospitality expansion with first hotel in Rome
  7. Starwood leverages print ads for multichannel content
  8. Off-price – Luxury Memo special report
  9. Luxury marques make a splash at Monterey Car Week
  10. Marketing during the economic downturn
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