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Oct. 3, 2022
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Strategy

Entertainment marketing – Luxury Memo special report

October 31, 2017

Luxury brands make appearances on stage and screen. Image credit: Prada

 

By Sarah Jones

While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.

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  1. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  2. The Macallan releases tribute whiskey to beloved spy character James Bond
  3. EBay, Heron Preston debut inaugural streetwear drop
  4. Hermès makes fitness fabulous with Hong Kong pop-up
  5. Four Seasons takes to the sea with inaugural yacht service
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Chopard gets zoological with latest watch collection
  8. How do luxury consumers stand to benefit from Farfetch’s YNAP acquisition?
  9. WatchBox expands into Switzerland with headquarters
  10. Dior goes for gold with flashy J'adore campaign
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