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Strategy

Entertainment marketing – Luxury Memo special report

October 31, 2017

Luxury brands make appearances on stage and screen. Image credit: Prada

 

By Sarah Jones

While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.

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  1. Burberry, Prada, Lyst, Rosewood and Alibaba
  2. Are China’s “Little Fresh Meat” idols losing their luster?
  3. Audi highlights passion, progress in new film series
  4. Il Makiage taps YouTube beauty influencer in celestial collaboration
  5. Tag Heuer taps NBA star as new ambassador
  6. Day’s wrap: Gucci, Farfetch, Four Seasons, Tag Heuer and retail growth
  7. Audi drops clever, concise ads to showcase offerings
  8. Four Seasons unveils 2022 private jet itineraries
  9. Hermès exercises style in new athletic film
  10. Bulgari, Sotheby's, Lamborghini, Douglas Elliman and Phillips
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