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Strategy

Entertainment marketing – Luxury Memo special report

October 31, 2017

Luxury brands make appearances on stage and screen. Image credit: Prada

 

By Sarah Jones

While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.

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  1. A Chinese New Year controversy: Is Gucci fur-real?
  2. Burberry amplifies regenerative agriculture in latest 'Landscapes' iteration
  3. Day’s wrap: Estée Lauder, Fairmont, Fontainebleau and Jo Malone
  4. French-Spanish fashion designer Paco Rabanne dies at 88
  5. Tiffany & Co. adds limited-edition sports jersey to Super Bowl LVII lineup
  6. Stella McCartney explores ‘Rewilding’ for spring 2023
  7. Fontainebleau launches $25K whisky tasting, Rolex included
  8. Bulgari adds Japanese model Hikari to celebrity ambassador lineup
  9. Coty takes aim at outdated definitions of beauty in new campaign
  10. BMW directs filmmakers to dream big with mentorship venture
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