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Aug. 17, 2019
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Strategy

Entertainment marketing – Luxury Memo special report

October 31, 2017

Luxury brands make appearances on stage and screen. Image credit: Prada

 

By Sarah Jones

While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. What impact would a recession have on the luxury business?
  3. Four Seasons makes cage-free egg commitment
  4. Day's wrap: Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets
  5. 2019 luxury spend expected to grow highest in UK
  6. Pinterest helps automakers reach buyers with purchase intent
  7. Dior goes for gold with flashy J'adore campaign
  8. Aston Martin brings bespoke design to owners’ garages
  9. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  10. Luxury hotels can leverage social clout to attract young affluents
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