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Dec. 4, 2025
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Software and technology

Entrupy forms partnership with TikTok Shop US

October 19, 2023

Entrupy’s AI has a 99.1 percent accuracy rate, drawing on a growing database of reference images. Image credit: TikTok/Entrupy The move aims to prevent counterfeit merchandise from slipping through the cracks of the short-form video sharing app's ecommerce platform. Image credit: TikTok/Entrupy

 

By Luxury Daily News Service

AI-powered authentication service Entrupy is crossing paths with a social media powerhouse.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Balenciaga makes holiday statement in new campaign
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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