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Entry-level products can attract future high-end luxury consumers

July 12, 2013

 

By Erin Shea

Entry-level products such as beauty items and fragrances can help luxury brands establish life-long connections with consumers at a young age.

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  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Mandarin Oriental invests in Central Park views for residential project
  4. Tod’s kisses spring hello with playful campaign
  5. Bloomingdale's gives flagship beauty department an interactive makeover
  6. Current retail technology and consumer behavior not yet in sync: report
  7. Dior looks to virtual reality experience to showcase quality, craftsmanship
  8. Sergio Rossi and Eco-Age team up for green carpet collection
  9. De Beers features 2,000 diamonds via in-store bespoke iPad app
  10. Hermès paints picture of global flagship in podcast
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