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Research

Ephemerality and micro-innovations to mark digital experience in 2014: Forrester

February 25, 2014

 

By Joe McCarthy

A new report by Forrester Research forecasts digital trends for the year ahead such as advanced user experiences will no longer be optional and tablet innovations will surge.

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  1. Hermès tells multigenerational tale to simplify tie tying
  2. Dior explores founder's dual couturier-perfumer role in exhibit
  3. Lancôme looks for cosmetic love interest in social campaign
  4. Range Rover shows off performance in game of chicken against glider
  5. Digital learning curve will sustain luxury’s boom in Middle East
  6. Jean Paul Gaultier builds excitement around scents via filmed reveals
  7. Inside Chanel video details 130-hour haute couture process
  8. Chanel price increase imminent based on surging consignment sales, says Baghunter
  9. How Maserati was able to generate 21K leads through Facebook targeting
  10. Lexus teams with Mark Ronson for music-making ad campaign
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