Fragrance and personal care
April 14, 2017
Estée Lauder's Pure Color Love lipstick
By Brielle Jaekel
Beauty marketer Estée Lauder is wielding the pull of digital and bricks-and-mortar presence in an interactive campaign for its latest lip product.
{"ct":"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","iv":"3e1e46048190fae9f7b62822db6d6bc9","s":"d5c47471bc296e75"}
Share your thoughts. Click here