Luxury Daily
World’s leading luxury business publication
Sep. 21, 2019
  1. Aston Martin explores artistic side of manufacturing in new collaboration
  2. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  3. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  4. Bleu de Chanel dives deep with new campaign
  5. American Express adds reclaimed plastic to consumers' wallets
  6. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  7. Consumers increasingly turning to AI assistants for product advice, customer service
  8. Kohler ties fairytale ad concept to fantasy film release
  9. Corcoran moves into Miami
  10. Subscribe now: Full access to 80,000+ articles, reports, videos and images
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Estée Lauder augments consumer interaction for lipstick line

April 14, 2017

Estée Lauder's Pure Color Love lipstick

 

By Brielle Jaekel

Beauty marketer Estée Lauder is wielding the pull of digital and bricks-and-mortar presence in an interactive campaign for its latest lip product.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Aston Martin explores artistic side of manufacturing in new collaboration
  2. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  3. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  4. Bleu de Chanel dives deep with new campaign
  5. American Express adds reclaimed plastic to consumers' wallets
  6. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  7. Consumers increasingly turning to AI assistants for product advice, customer service
  8. Kohler ties fairytale ad concept to fantasy film release
  9. Corcoran moves into Miami
  10. Subscribe now: Full access to 80,000+ articles, reports, videos and images
VIDEOS
More Videos

MORE IN Fragrance and personal care
Alibaba adds YouCam AR to engage beauty shoppers
Beauty brands should prioritize productivity over distribution for retail launches
Valentino adds an edge to romantic fragrance film
Dior admits to Sauvage missteps after campaign controversy
Chloé shares special scent stories in new collection
Angelina Jolie opens home for Guerlain fragrance spot



RECENT ARTICLES
Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
Facebook launches interactive features for brands
Rolls-Royce hosts art auction on production line

Alibaba adds YouCam AR to engage beauty shoppers
Fortnum & Mason brings sweet treats to shoppers
Rimowa stages first historical retrospective at Sotheby’s