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Fragrance and personal care

Estée Lauder augments consumer interaction for lipstick line

April 14, 2017

Estée Lauder's Pure Color Love lipstick

 

By Brielle Jaekel

Beauty marketer Estée Lauder is wielding the pull of digital and bricks-and-mortar presence in an interactive campaign for its latest lip product.

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  1. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  2. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Stuart Weitzman links with actress Keke Palmer for holiday campaign
  10. Balmain announces exit of creative director Olivier Rousteing
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