Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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HoESxa+KR0SmPG7cMmFI7H65Qn6pG0hqyv7jMv0hXkE\/+NqmD0In68N0HYG7g6e8gCfuisL0gBx58+8LHu8RFmd349IskQ\/c4rKFyk1IgvgyiOFt8RPmXlUrpEB2f\/o69qC15Xey3QMdp+cXJ6\/lPDZeAT75SjbwfQrQEq1dTHw\/W0HE+pd6HCZi\/vb\/7cxX4bpsLLrdCTf\/qZQxMjR20ALyEFY3W1bPsrA5+aMAsSEd+lJbdcTpbArJt\/fPP4kNpqIQQbU2hfgkQg1Z5MQXraAvdqm7fk7BRxlgiM1ag07ao6EWPFfe33ID8wocQEaQd1SQJuZy7yfHResIde9iX5yEEck9+gGGghIJ3pcs0pjxqGzOmSYHa7VqZk8FOpKqqVnlg42nwNZvPy0fS\/R2M0HtuFSkcYJH31Tig63vKA8Gjjy7\/DSoG0oR7hpgnKqM8jgJgzIQPL8PP2dONvlsZqsLG0PD8DfT9qavs9VyEMu2EWH9L3mKCidybgUCqswT3cAPdKZNg5JOAvqI\/yrN2AjlmGVtI8AI\/BtSVU6m3ug9HXBBsKGDh\/TTibPfmp2ZKHeIpLvjjHCSKiUwVzyJaulZ6HRmBNDeV7yEd3SjTBJSef\/MYkcTypTyC+RuyOUFconHlEU2YhecA82y4xtQaB6quj274wSI97vcimjPTLo+juSNR3Sw07V1OyBNwIGZQwjdNcXv5c+NCeWxUjhLcjrRL5CRQGLPyqCaitXFBn\/dmkUjh2wSNajggCSY6yTtVYW+oN1e1AuslrCCaRqtruK3AlsnSwRsGdkhDCk5lAyD1ogaXQ6x3U22P+ofM4aBDl4L32sgEs9KzbyOg34FdH1RDGL+3Vqfd5cGPEiIkzNVGTbL+MbKEs\/\/mIdAPn\/Oll3a72bTLdGG3O2UMER4tus6xFaNqNRPt2fUwuKx4JsBkg25uHjLRSBb2jKBgUqhv0s7eL51k2g1I+mqmzUiuwd5z6GyYE3x8rGCqG4qZqyk61QTHjG926Dk\/ihEDMfuPuPV3KoMToSe8g49JmeGHqz2PMwvBarXR60ZnOfqDTALbzs\/OJ4RsQPWy2dcidRXyzi4Y6t2l7ocRZ3OsgfJfM5+pVErD+s6VUbkSoKpgKO65iA4PkM4E2nPwkweeUxzF04B+vJP1Xd4pOv5nMGVC7VWjR\/teBzQNk7B4QbZSZJF8N9GpoOQ4FVV1IweNWpjAs95BVgccNdiv2He5SmsPYJ6F34cUOdAROESXIrGtdQtBRCaScx8y4fzIZ\/Sj+1fbOR1BZCZtPeX7lTkEQWtyf\/0fhJLsom7Tx7kzjb85ZN\/E1NrS4HZ0pxjt3Rm6RDePwYM35iPlprF3b3BuyDeDYx5gMJ3J3vVWV7FVbUerBC3ZQgWBxRJVKsX3GEznfnURyV0tqwXQSLlahtI1FSopqgZnU5hzG94QxCic8UPZAcdiNgDH9uyO2CBe3vv31oc01IttZUfxhSqTFOeH4nHgtwpKsTYu1DkLoSze7tU\/Zk\/ylxZ0Jr811WkgK75dtEnJhJFFIMqHTsiiH\/u6vJjRaQrR9oFGTtNH6RI2ZO+XXwYqnTTkRsZ3ZlZsYylTyRzK39Bb394IOBnRO3Sjc25bc90l2s+hKpmNSyapwVvvsc+9NPudr349gJjlQo+2HwQQhqop1HJlF45C\/mbl30z6dgFBf2rvVFwQN9EJDVTCW8lHcl2g6BcOxJAKRVqe+e2of+fkkwRTVseipKVWr0GDh5DvNI+iUb5Z8jblQLlLoINGdzZR\/gIH5kW9ym0OEJTH6gqfXP0FSprXWNTePLQvWsXF2kB6ew6xA2xajtrt2ZGITPwJcsS1UJOjeT7ds+M5d+8\/ddxiAE+GUe6fJTAO3CjHIWLC81wqVARJh9VGEEAHuPxOysRAER3EFMiQrqfBabu9YNFZ4sMKHAjjZXwP\/FXJ8YFMD+s\/Y6m9Eqyx7wwmVVW6hwkYs6M7ohVta7sAkeNPR8tglK0qb4j5gbcb\/gwbIw8OfmXDoWwM4wjwR8x1gdRC4T3SwLCZUXm2W3Q8P5Co6GZfylc6Vq0GkCAg4UEFGAXPwbONVuV8GY9DX53NgMl0SA7c2my5EeAwkemy1vVunzRyq2FkWvknp4lTETjl9fNISE5RatPSSBMp1zXNqD+72hGktxSrqmZs7bOzeqe2F3UwD12h6USG6GKDIaMcuR5Ufr3WHqZVvRSUxrV1Pd0j6Aq6iqwCUWxGULY5niRgOsqVE\/Td5+Ya6merg1fVyr4KFvG7hoEIKVxVChqIJvJvAtR3icxOkXTUnIBHpo2ppAaXXbgitUzN4xNQwVoaw3KA+fLC8fwxavGkj+XM5gRCdanBoBG371JIBR4QQa7E2ZkwaTUfEpvNvGrInVU\/i9X8aDCAw5mEo52hRE4MA\/8ZnXVBK0SJec7Zntp1f22t+dG32+O5HfF8BJmYmJo8dWm7jfG5gRL93EkCgYLCQoTDBzvDg5LYVSUjM01P1ikYBUakZaLextLTa4IAS1hoK8IDlNneQpl\/A8SxFfsir1DdBNO\/P6SkL9C0Hz+6wRG4ARrINCXaKwJJCxBYjcjETFgaPHTQvHluMacsQDdmS4GqBWNV7zb4hZQ6YulcEDTuDDvd3HvGA2XNEQe07QAPTstWzCtoZX1Ab1j0MIorJpp0ROWUbSKrFT8yPJ\/PGfErfrQ7QN1e56t2+XkGEUJS6EcW9iny44FM3rgvN3rn8uxSjd+bsEUA3wsAPrnzAfCxdiWTiY+BXNTlcoo5\/KS1VES2IIV91nhbQI5I4mX4VNT4jv6ZXLGWJYq+eYF3U+uGDM\/bOH7C058T4exray4YjkprOB30UHbUt1VlThNKelmw2QlCWliGZnuvB3rkc3IqNmMd3dpD7NepZ3yFkcfw5QWV4n1o+K49DNnLNzGVLR87w5F2iAFNz0\/guK65cBBBinEFcCLn0GAvCZ6hRDqbQ7G+S3VheCaEmX+AhWU57Qe4AFY+Jv8XpqW+NtE9UqJ4LGE2coSqXEwrf25KAo\/QQKHDj+gqF4WNezbu2KC8RZNzOf7uF2DzT8TMSSpzQt8Z7dziZtB6\/EwP09GUrdb0HBfAQk5qihP8uCG298RVbl5dbXENNZ5HF2\/0\/EVmm6W4tVcJXBiOAvcLb2s2YKJsdzTqq0kjTT+WhosbscwKYjq+VfCB9T3Z8an84DsLh1sMnBbt5xQMJaX7TJJJTJUCmE0g5jePPxguwWHSdWZYOi8gnPFoRYr+fXFJPjOkFxYLZK5yNWnK0KaoAsW+GcbtkDX3iFjIIEkq4GB0sa5U4BG4CMQvvpCWUZ8C5KPIFAzpE+etyicgmmWLLT2V71oL7Sl6P8DIw5e0MtpNtObJ1ToDj4KXcdTBeWF3MWBQxb5gd6tuv01upd4S442QIILe\/yMUYMAXqFsnmyrkQLuuoHNa45jQHRwdeBsmKm1mYj4JSGPbYxBoUF687LXjlmOwzM3kNnT3GY6wCWNrOpOjgh7VomCUJc+7MjHw02uF4TqiEwcySynOw2CN8tqzKJVWRR+blLbD7Ls19J0kYykHIYLgjV3iCVidqbVaY8z7i+loTuAQjN4JGcz5tb42hY+V1Cy++4PZW8Hu7mIL4HQHNAwl7\/X3KsYBk42zWRaPji6XK5nMXf5QIqH0KKvkf1CQv5Ywg32T+zGrT8qUrbnLjx4deHFH+1YvPrNX11vf\/rX+7FIsnQ5siQb5TjMueKdzN1V3eewFMeVbbg9VRkk3KgbJISjK667wouISjmWXysMduvCAv2VBPQUed1uliVUIaRPnx5JCm4y9K6F5DZ5g1sOgxZJGZEvuumOADZxGYuf4MXulZNBsZwWpXXJORo6UDLzRGJiPfdnkhPjkgXp\/+pkMd6G86v3JhDCxli4h0V7kykv0bqkamk2iA9BtBDy\/Q7wK80Dj6SkBSCW8I\/K4Fk9he\/vJSig+R7Qd0YgkXjJnONUWwDaAC6vQcYhsQ9einQK9fb5jvS0BVIQTrzW1fw2dFnpFi56Q7rQPEBtrYYuWGFU8BsxNWQQ4nfJRM416572EY7K65un6SW\/lzjelmBxRms9BBCWEa5YmBi30OvLnH3xquwIIeqUJDmbxPfmdawNeA68\/W8lqSIZTrpVOp6B2lmt5RYXpjWQb0isUazIsJA6\/ShDgvz1ukkqgUtc5D39Wbs0QTLXRJugHpy3pNBF32shxOmtwEfc5zs5Wy","iv":"dff58d4105e66d9ac3121cb7d3d3e428","s":"0519f18cd07ba557"}
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