Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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Y0lIDnjbfe6Vu5nmjzM9z+0x4hqAEuBnuFzCnlqLMVylXmPQPQMpJB7AEWdRc9ypsgwK9gVqHJxGSj+TD7mWku3vXwSmexBdAyAK8fuyOJzYx8GxCKW2+mXs4NK0V03Wktz0bzn+iTvv+MwzMCjKtB63prDTu1SVvaSgvsEi\/hL\/5vU7YpOr0UBp1drxSErVf\/an59+AUgLDXkCqGSQ0p+lGnm0jB7TedbZF0PfJ6r5S9oIDzfkTAQqwRPu4Oz8klKNWDWfD630JAKRdsPHAC0WX2gE6+BHgB3ymPZPHnpVWzN+xTmZIE2+1eoxP8Dj2Xx02EPDD7qIgv\/EUdh+x1SB+zVhnyg1PjGvS5mRMmXoAxEcR9s6fI71+7jDt80kAn\/Zppp6UDz0Sn\/IEjLWyRL6HuS7H2tJHDTRs0hp5PPuyu9XvZCyCK8Lu2aWyPyTOmNBLscteD9Ew0VfvqeP9G\/p49rsLtXwwyCjlSGIk3XBL2bOrKZI1cZzWqcabpvl\/QPG0XXxieZULmkEmqpV\/SECR0xLvVBb8rofworpi9OUtxJ7RAillBJshsmpKM5cnFt0NHhS0p6v8ccI30wj1QCj3y60tKGTtWXFmT8MXu1VNG7YsDA06NWZBxqG4L2g8+TEXMpPJ+HWvlvTfyQFe3forZ4xlF8kbkCVUQiKvHRv4t+IeKJT8iNQf\/0DuuWw4JYUMVnGVbe\/EQ9V8BQCr5qgJIsFiqT\/8kKCeOrpQ5jTBboE4imeD5iL3ri7lZr7Bp3DY8yX2aNViMwtEf8rSqUr61f7NbpTpzWFjPmfSDoyZf8Qcctqpmk9JXOI1pM56xG67DE9dp4B4NNr\/ULS\/57qmuKg6OoXVw5cWOr7GbHKV+zJh+7JBoaxtio1jP29GIuCo6EsUKo2XsAgsgInumFC9X9+AZqtI7dqB3X88yYu9szxyfhFS64G9PdxeGOINz8cMS2b54KpWdha7EpW34fqxX8RVes2L7oPzlJx7WnL2rXleyOuDYOLctNh\/tIH5OYfL0VPCkpYTDEd2yNoJQj9uVhsgkikLQI8J9QMAsaWc2ik\/hJmmflfnnfX\/UvdXp2ir102CsqBhBjiNt8qe65q7vCNc3+oUUY76KcQ23bgF1IyY\/0dF4YSFF98\/QopR5lFS4nQwipbhKlcO307kCjFBYoNX+wU9hMx7hZoNwVMfffubf5B2foY4cDqqB4+H8WjmGwnuxlWFX822xR86x+RdlB7tSrcqF4yQ\/YNzCvjs3tuzb\/UALvKxnUF6tBlmyvJg999Y8g8xB1uaM6GM77\/SUq2U12GAyJrdIy9EmOpQLDYHLbzUC95TRJ0bZ+oyOO5uar\/WkNdoWLkx9hP4xtCey2aZnKzbmMvOZTPVeV7wXK3T5tafzw9+VCjd8io6kB5n2xN8fUWGU2jy3bHCpdkLs\/buCsdSw8L58LSpgKvk\/BSS+t9KCrJyzN7v2uHlqYP5BxIXCQgigtmBeHckelkXStf\/oZ7Dz8ZetNQkV1F14SftJTE5r1l7O2DqgqhOgz12RN3ay3JSUPjvbbfGbyFdtBT5S4YD74xMuW62K\/runwugJlylKi4cm9vPg6m4FAE5kw9WyfGN7TYhO\/y5G7rh31bjy\/vOXf37Al7Ug5z2++udpDAohDv1XXQEUhocOZB+29VmXb6tFhFfNHSEF+Rpd0xjIipMaFyvNysAIXje6A2Rnm368QmhE1EeVBXqIBIJNb3I85yS3KlJBWWFXTOuEPGfmjRZUNVmJvikwTtsGNVTXHD3Wb3LL43xY49ZsZhlHGTnup1WFzU8VJ5drAeRnslX0u2Aj9jr+UxtPesb5OGsDqyh+9DLAZmQS0LTOuSNCJ6YIDLxc7700pSTxIzMO2oigAwyHQuv3XS9A4XryIZ6hVQ7ZNiGlvJKsIdnh2TOcEI9GJxs60zbCNOU0Y52bBEULsSnJjf2dgwu+j2NYlqhr4DJiAoV2D+En1aQp57Hvsex7hQHQ9QzGBMrNTWv8SAwdiz8D9NmTHcAcXedGMzZPC4sjDBDEszpsnFEfPym5UTfnPc3wQovU\/VP2D4vV+QTf+v9\/8wnZMionxt8CRxqyi8UFSwZosl0ojr8DCiLVTV3kybct70wVT5dHrCkWeucQN+\/+s8ne9T1BtI2IIkJnm1f315JinaMhv2PqunQCtOTjoUSFbLU2M7bxpZx7t3lTlz4K24ugJkwP9uOqIfSZM4O66qERp7cxc0tCtcO3pvj+CVTRE8ll7AEL0\/nqLWHFtsbI625eMHsw8ANuHvLkb97J7IU2qDkBhk0fiKKly3FxpX0dfC+ihgWZEcFjW1CtpBN7WmkSDc0diKko\/CGW+erLUy4H8jGjY0ng7rRP2Ewk\/1QTvpdCOlmPOpkfxurr+LItG2WA9QSUTZYzO7TybJNpouPSy7n2yaEMstI5FA5Jg2MMROXNIU4yW2OSsEzaSljnoYti6nylVqOMQq2P+5y2n9vaNRnedjEbtFIWVDJfbrd9C\/yuUaQtIXYJo9L14eWGR3vnRi5L4NCddw\/OqmZm8p8wpmdpq5icR9ffDUjYWSGPNPsjbY9lpmmd\/EoZ\/SJpYae2\/35SiPStJo\/OLmMwDWUYsvsIJSZBCCJh\/hLuQr2a4eAbQxvjiNnAyAbUuqybzwigE6KHagWRstY6HZbkcfB6\/bq\/lxyxuhGtFcH3OGR0HDl\/t+59hHkuPpwkqkqxUGQ+83hJwDVn5PMOTJY92LDeiL31ve+fapOSvXQKqwTfDLu2wq1r7w2lvkLLwOcPC7trLcoSQyBnl9Ox8thfiqrZcFHSvhKRo7FesJdlfIAPEn8ojspED1\/b547D5h57h\/KCGcN9tWYjrmdJeOsF1CLutEu8kX5P0s89Kbcovy1+MJG8ibmrMAsYwz6ZvdwZ8lbIfmieZ2olvM3l2Uy6WElAUjhhZv+BZ8thk5OhUBWvUSa53pnvmFatDBdTi1KoYeeOz2imsWv9tmyDLHqK9J1F7OQku8xiZOr23pXN5\/P0UVz6enK\/sNdiZdt2nKYkE358+ECDPxM\/zlJ2AK7E6g4xRjX\/7K3T6jFKbX91QnRlFKSvmh3\/CicLH4BCO2UsE69QuKvh0thZcqUgIWUHYRY0O0OOvMQ8CCzHtJT340b1iHvOZNy+VHoQ5Q8A50R2kV\/Wc2WzhsC6ZjpzuGBTMG4cq+3TEA0eCt7Z\/2tVsWanxM3uDSYEe+t0uFGtvJ2w\/+jtv1vMNdi7Ts8b4yknRV1pYYZggIapgrwbUcDK\/2AkfQLZZ9AbjvR5RMaYmUH\/P\/VEjYraw\/\/TPUizFILFtwTENeJFIOdUmNl4L0slcku3P3FbOdsA8SPAamdWh0eT0gnL\/mVz++YnfCn1T19PvuuCwcRu+3FayeZtq+wopU8NAuGOHVWC0t+FhsMK99WTtlEABWyo1KlLafHxGmYw6EhNRIQhtTBFbhAHfbzdTn9nW+YzfmTim1AiFTJmb9KwPJtCsJmR7pAH2iliCFcW4ThTEdwGEP7VCuoHKfm\/pk\/p+mKuKeE3SwPbvGtXpSp3VLL+4+\/+apuUR6qFaN5qAwjLA9Vwt\/vS8OA6dTvmT76qVyEGXjPT6EKmtu6FC0iZAShoJ+v8fdQ1AJuH+O3RK9fPWybyHZZJNUzpFOelWiJj8zSc14WZjVl+zldUY091Tbxc2vvd7pw7SVRPaD\/WcbEBlG\/eIc4LvgN0bzIV0UtJxPDk92WiroMQY4SDXfS+uBKZF+ahtBdqCs0BMImOrN8ed\/KtavbXo1KVbdUU8kcp1GN66dv8Ib0HXv6EsOLeAj5xm+cW6k1ztBwloxrg2WCUx27IO\/BLU+Q9AAgqIQMunDDbrxBa7TXAH1HDVi4avrzHgMAGhSWclgrcu6b9JmgFP6vUEc6wDra6fin61woX0e0MBEIx4vSRXJF8BpgvLbAuiaOavRbARc4j+vAtwQ8eWt\/jzj+mF\/w+5eAquPVS8xcUOc9\/c58gL8FWKJFfr5Pu9RpXm6Ox0rXJ6khfdVImHkcceDkJkyOAG1D0RQFdLDDo9INyBHIbECfRjgYxkRSNkTuQiemaWhv45BLHb5+GD932xn0jhfW7C+BWnFKlwuExk9zdDGo2q7QZJZZy3J5+edN3YvjvHVQvUtHuP27lyymGIUlYFXoIJ5el098fLRwhND6vT4Cv61EsYGyE+W4BFVm0+NN3dqjqONf2bdnNluBW0JH3mxkcwYum0v0l86CxO","iv":"635e683b7dffbf09752c502cf3e1e78e","s":"bdacbe2fb7db9bdf"}
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