Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"49f513fb2a4c33f624300381e23f5e63","s":"ba5cecd5435db3dc"}
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