Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"f37f654ababdce8dd1124f414a4b8229","s":"e678714b2b6c1843"}
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