Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"369a671cdd624eae19063e399a9e99fa","s":"f1843149f6d304c1"}
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