Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"b657ab0771857e8810a755b2b092a2e7","s":"7e72650fe43d9b37"}
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