Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"54200fc48f8eeb13e0fcd043ad908fb7","s":"773bc94dba60bb3a"}
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