Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"1149468a48cd10bd500c1d1ab694487a","s":"97d3f8ef4d18b3d4"}
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