Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"e5f8a795782ed66413cc5afd81970e70","s":"948d692adf131861"}
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